During the mid-1980s, a group of new artists began to emerge who rejected the more polished country-pop sound that had been prominent on radio and the charts, in favor of more, traditional, "back-to-basics" production. Many of the artists during the latter half of the 1980s drew on traditional honky-tonk, bluegrass, folk and western swing. Artists who typified this sound included Travis Tritt, Reba McEntire, George Strait, Keith Whitley, Alan Jackson, Ricky Skaggs, Patty Loveless, Kathy Mattea, Randy Travis, Dwight Yoakam, and The Judds.
Vernon Dalhart was the first country singer to have a nationwide hit in May 1924 with "Wreck of the Old 97". The flip side of the record was "Lonesome Road Blues", which also became very popular. In April 1924, "Aunt" Samantha Bumgarner and Eva Davis became the first female musicians to record and release country songs. Many "hillbilly" musicians, such as Cliff Carlisle, recorded blues songs throughout the decade and into the 1930s. Other important early recording artists were Riley Puckett, Don Richardson, Fiddlin' John Carson, Uncle Dave Macon, Al Hopkins, Ernest V. Stoneman, Blind Alfred Reed, Charlie Poole and the North Carolina Ramblers and The Skillet Lickers. The steel guitar entered country music as early as 1922, when Jimmie Tarlton met famed Hawaiian guitarist Frank Ferera on the West Coast.
In 1980, a style of "neocountry disco music" was popularized by the film Urban Cowboy, which also included more traditional songs such as "The Devil Went Down to Georgia" by the Charlie Daniels Band. It was during this time that a glut of pop-country crossover artists began appearing on the country charts: former pop stars Bill Medley (of The Righteous Brothers), "England Dan" Seals (of England Dan and John Ford Coley), Tom Jones, and Merrill Osmond (both alone and with some of his brothers; his younger sister Marie Osmond was already an established country star) all recorded significant country hits in the early 1980s. Sales in record stores rocketed to $250 million in 1981; by 1984, 900 radio stations began programming country or neocountry pop full-time. As with most sudden trends, however, by 1984 sales had dropped below 1979 figures.
Beginning in 1989, a confluence of events brought an unprecedented commercial boom to country music. The arrival of exceptionally talented artists coincided with new marketing strategies to engage fans, technology that more accurately tracked the popularity of country music, and a political and economic climate that focused attention on the genre. Garth Brooks ("Friends in Low Places") in particular attracted fans with his fusion of neotraditionalist country and stadium rock. Other artists such as Brooks and Dunn ("Boot Scootin' Boogie") also combined conventional country with slick, rock elements, while Lorrie Morgan, Mary Chapin Carpenter, and Kathy Mattea updated neotraditionalist styles.
In the 1930s and 1940s, cowboy songs, or Western music, which had been recorded since the 1920s, were popularized by films made in Hollywood. Some of the popular singing cowboys from the era were Gene Autry, the Sons of the Pioneers, and Roy Rogers. Country music and western music were frequently played together on the same radio stations, hence the term country and western music. Cowgirls contributed to the sound in various family groups. Patsy Montana opened the door for female artists with her history-making song "I Want To Be a Cowboy's Sweetheart". This would begin a movement toward opportunities for women to have successful solo careers. Bob Wills was another country musician from the Lower Great Plains who had become very popular as the leader of a "hot string band," and who also appeared in Hollywood westerns. His mix of country and jazz, which started out as dance hall music, would become known as Western swing. Cliff Bruner, Moon Mullican, Milton Brown and Adolph Hofner were other early Western swing pioneers. Spade Cooley and Tex Williams also had very popular bands and appeared in films. At its height, Western swing rivaled the popularity of big band swing music.
Though some younger fans might not truly appreciate just what Eddy Arnold brought to the format, his down-home personality along with his slightly more sophisticated tone made him one of the format’s most bankable crossover stars. With a reign on the country top 40 that lasted for close to four decades, Arnold managed to keep a career going from the days of 78 RPM to the digital age.
RCA released his first single in 1965 without the obligatory publicity photo -– unheard of for a new artist. But, Pride was unheard of -- an African-American man singing country music. However, it wasn’t before long that Pride quickly became one of the biggest stars in the format. He won the 1971 Entertainer of the Year award from the CMA, and his sales eclipsed everyone else on the RCA label for a time in the 1970s -– even Elvis Presley.
Canadian women at the end of the 20th century enjoyed greater international commercial success than ever before. Canadian women set a new pinnacle of success, in terms financial, critical and in their immediate and strong influence on their respective genres. They were the women and daughters who had fought for emancipation and equality a generation before. Like Alanis Morissette and most notable is French-Canadian singer, Celine Dion, who became Canada's best-selling music artist, and who, in 2004, received the Chopard Diamond Award from the World Music Awards for surpassing 175 million in album sales, worldwide.