The early 2000s saw Canadian independent artists continue to expand their audience into the United States and beyond. Mainstream Canadian artists with global recorded contracts such as Nelly Furtado, Avril Lavigne, Michael Bublé, Drake, The Weeknd, and Justin Bieber reached new heights in terms of international success, while dominating the American music charts.
The third generation (1950s–1960s) started at the end of World War II with "mountaineer" string band music known as bluegrass, which emerged when Bill Monroe, along with Lester Flatt and Earl Scruggs were introduced by Roy Acuff at the Grand Ole Opry. Gospel music remained a popular component of country music. Another type of stripped-down and raw music with a variety of moods and a basic ensemble of guitar, bass, dobro or steel guitar (and later drums) became popular, especially among poor whites in Texas and Oklahoma. It became known as honky tonk, and had its roots in Western swing and the ranchera music of Mexico and the border states. By the early 1950s a blend of Western swing, country boogie, and honky tonk was played by most country bands. Rockabilly was most popular with country fans in the 1950s, and 1956 could be called the year of rockabilly in country music, with Johnny Cash emerging as one of the most popular and enduring representatives of the rockabilly genre; rockabilly was also a starting point for eventual rock-and-roll superstar Elvis Presley, who would return to his country roots near the end of his life. Beginning in the mid-1950s, and reaching its peak during the early 1960s, the Nashville sound turned country music into a multimillion-dollar industry centered in Nashville, Tennessee; Patsy Cline and Jim Reeves were two of the most broadly popular Nashville sound artists, and their deaths in separate plane crashes in the early 1960s were a factor in the genre's decline. The late 1960s in American music produced a unique blend as a result of traditionalist backlash within separate genres. In the aftermath of the British Invasion, many desired a return to the "old values" of rock n' roll. At the same time there was a lack of enthusiasm in the country sector for Nashville-produced music. What resulted was a crossbred genre known as country rock.
If there has ever been a manual on how to build a career, Kenny Chesney would be its case study. He started slow -- earning his first top 10 hit in 1995 -- but by the early part of the next decade, Chesney was in the fast lane. He hasn't pulled over since. His records run the gamut from tropical-based hits as "No Shoes, No Shirt, No Problems" to thought-provoking slices of life as "When I Close My Eyes" or "Don't Blink." Whether it's on record or his stage show, nobody works harder than Kenny Chesney.
Another subgenre of country music grew out of hardcore honky tonk with elements of Western swing and originated 112 miles (180 km) north-northwest of Los Angeles in Bakersfield, California, where many "Okies" and other Dust Bowl migrants had settled. Influenced by one-time West Coast residents Bob Wills and Lefty Frizzell, by 1966 it was known as the Bakersfield sound. It relied on electric instruments and amplification, in particular the Telecaster electric guitar, more than other subgenres of the country music of the era, and it can be described as having a sharp, hard, driving, no-frills, edgy flavor—hard guitars and honky-tonk harmonies. Leading practitioners of this style were Buck Owens, Merle Haggard, Tommy Collins, Gary Allan, and Wynn Stewart, each of whom had his own style.