Alternative Country refers to country bands that play traditional country but bend the rules slightly. They don't conform to Nashville's hitmaking traditions, nor do they follow the accepted "outlaw" route to notoriety. Instead, alternative country bands work outside of the country industry's spotlight, frequently subverting musical traditions with singer/songwriter and rock & roll lyrical (and musical) aesthetics.


The most successful British country music act of the 21st century are Ward Thomas and the Shires. In 2015, the Shires' album Brave, became the first UK country act ever to chart in the Top 10 of the UK Albums Chart and they became the first UK country act to receive an award from the American Country Music Association.[123] In 2016, Ward Thomas then became the first UK country act to hit number 1 in the UK Albums Chart with their album Cartwheels.
Technically one-half Canadian, Rufus Wainwright is the progeny of Kate McGarrigle (one-half of the signing folk sensation The McGarrigle Sisters) and 60s folk sensation Loudon Wainwright III, along with his sister Martha. The Montreal native got his start singing on the Montreal club circuit before establishing himself as one of the preeminent singer-songwriters of his generation, with the voice of an opera-cum-lounge singer. Even since relocating to the US, he’ll always be “Montreal’s Son”.
The first generation emerged in the early 1920s, with Atlanta's music scene playing a major role in launching country's earliest recording artists. New York City record label Okeh Records began issuing hillbilly music records by Fiddlin' John Carson as early as 1923, followed by Columbia Records (series 15000D "Old Familiar Tunes") (Samantha Bumgarner) in 1924, and RCA Victor Records in 1927 with the first famous pioneers of the genre Jimmie Rodgers and the first family of country music The Carter Family.[18] Many "hillbilly" musicians, such as Cliff Carlisle, recorded blues songs throughout the 1920s.[19]
Leo, the Royal Cadet a light opera with music by Oscar Ferdinand Telgmann and a libretto by George Frederick Cameron was composed in Kingston, Ontario in 1889. The work centres on Nellie's love for Leo, a cadet at the Royal Military College of Canada who becomes a hero serving during the Anglo-Zulu War in 1879. The operetta focussed on typical character types, events and concerns of Telgmann and Cameron's time and place.[48]
One of the most commercially successful country artists of the late 2000s and early 2010s has been singer-songwriter Taylor Swift. Swift first became widely known in 2006 when her debut single, "Tim McGraw," was released when Swift was only 16. In 2006, Taylor released her first studio album, Taylor Swift, which spent 275 weeks on Billboard 200, one of the longest runs of any album on that chart. In 2008, Taylor Swift released her second studio album, Fearless, which made her the second-longest Number One charted on Billboard 200 and the second best-selling album (just behind Adele's 21) within the past 5 years. At the 2010 Grammys, Taylor Swift was 20 and won Album of the Year for Fearless, which made her the youngest artist to win this award. Swift has received ten Grammys already. Buoyed by her teen idol status among girls and a change in the methodology of compiling the Billboard charts to favor pop-crossover songs, Swift's 2012 single "We Are Never Ever Getting Back Together" spent the most weeks at the top of Billboard's Hot Country Songs chart of any song in nearly five decades. The song's long run at the top of the chart was somewhat controversial, as the song is largely a pop song without much country influence and its success on the charts driven by a change to the chart's criteria to include airplay on non-country radio stations, prompting disputes over what constitutes a country song; many of Swift's later releases, such as "Shake It Off," were released solely to pop audiences.[101][102][103]
Regional Mexican is Mexico's version of country music. It includes a number of different subgenres, depending on where they originated, and in what regions they are popular. One specific song style, the ranchera, found its origins in the Mexican countryside and was first popularized with mariachi, and has since also become popular with banda, norteño, Duranguense and other regional Mexican styles. The corrido, a different song style with a similar history, is also performed in many different regional styles. Other song styles performed in regional Mexican music include ballads, cumbias, boleros, among others. American country music is also popular in Mexico, but most prominently in the northern regions of the country, where a number of artists perform the genre while singing in Spanish. Tejano (also known as "tex-mex" in English) is popular in Spanish-speaking areas of the United States, particularly in and near Texas, and in northeastern areas of Mexico.
…launch an entirely new genre, country rock. It charted at number three, but, owing to the comparative simplicity of its lyrics, people questioned whether Dylan remained a cutting-edge artist. Meanwhile, rock’s first bootleg album, The Great White Wonder—containing unreleased, “liberated” Dylan recordings—appeared in independent record stores. Its distribution methods were…
Tom Roland, from the Country Music Association International, explains country music's global popularity: "In this respect, at least, Country Music listeners around the globe have something in common with those in the United States. In Germany, for instance, Rohrbach identifies three general groups that gravitate to the genre: people intrigued with the American cowboy icon, middle-aged fans who seek an alternative to harder rock music and younger listeners drawn to the pop-influenced sound that underscores many current Country hits."[125] One of the first Americans to perform country music abroad was George Hamilton IV. He was the first country musician to perform in the Soviet Union; he also toured in Australia and the Middle East. He was deemed the "International Ambassador of Country Music" for his contributions to the globalization of country music.[126] Johnny Cash, Emmylou Harris, Keith Urban, and Dwight Yoakam have also made numerous international tours.[125] The Country Music Association undertakes various initiatives to promote country music internationally.[125]
In the 1990s, country music became a worldwide phenomenon thanks to Garth Brooks,[86][87][88] who enjoyed one of the most successful careers in popular music history, breaking records for both sales and concert attendance throughout the decade. The RIAA has certified his recordings at a combined (128× platinum), denoting roughly 113 million U.S. shipments.[89] Other artists that experienced success during this time included Clint Black, Sammy Kershaw, Aaron Tippin, Travis Tritt, Alan Jackson and the newly formed duo of Brooks & Dunn; George Strait, whose career began in the 1980s, also continued to have widespread success in this decade and beyond. Toby Keith began his career as a more pop-oriented country singer in the 1990s, evolving into an outlaw persona in the late 1990s with Pull My Chain and its follow-up, Unleashed.

Often compared to fellow Canadians, The Band, Blue Rodeo are a Canadian country-rock institution. Since forming in 1984, the Toronto-based quintet were a huge hit in Canada in the 90s thanks to their dynamic mix of American pop, country and blues and two-part harmonies reminiscent of the Everly Brothers. With a solid roots-rock sound and two-part harmonies, their 1990 album, Casino, did achieve some stateside success due in part to their hit single, ‘Til I Am Myself Again’. Since then, they’ve become one of Canada’s renowned legacy acts that tour worldwide.
By the end of World War II, "mountaineer" string band music known as bluegrass had emerged when Bill Monroe joined with Lester Flatt and Earl Scruggs, introduced by Roy Acuff at the Grand Ole Opry. That was the ordination of bluegrass music and how Bill Monroe became to be known as the "Father of Country Music." Gospel music, too, remained a popular component of bluegrass and other sorts of country music. Red Foley, the biggest country star following World War II, had one of the first million-selling gospel hits ("Peace in the Valley") and also sang boogie, blues and rockabilly. In the post-war period, country music was called "folk" in the trades, and "hillbilly" within the industry.[46] In 1944, The Billboard replaced the term "hillbilly" with "folk songs and blues," and switched to "country" or "country and Western" in 1949.[47][48]

Still think country music’s all about Rhinestone Cowboys, Stetsons and the Grand Ol’ Opry? Then think again, because for the past five decades or so, country-loving artists of all persuasions have kicked against the Nashville mainstream and joined the broad church we now refer to as either Alternative Country (usually shortened to Alt Country) or simply Americana. In this Top 10, uDiscover rides the range with 10 seminal alt country acts who have thrown everything from rockabilly, folk-rock and punk into their radical, roots-rock stews.
Only one television channel was dedicated to country music in Canada: CMT owned by Corus Entertainment (90%) and Viacom (10%). However, the lifting of strict genre licensing restrictions saw the network remove the last of its music programming at the end of August 2017 for a schedule of generic off-network family sitcoms, Cancom-compliant lifestyle programming, and reality programming. In the past, the current-day Cottage Life network saw some country focus as Country Canada and later, CBC Country Canada before that network drifted into an alternate network for overflow CBC content as Bold. Stingray Music continues to maintain several country music audio-only channels on cable radio.
The influence and innovations of Canadian hip hop came to the foreground in Canada when Music videos became an important marketing tool for Canadian musicians, with the debut of MuchMusic in 1984 and MusiquePlus in 1986. Now both English and French Canadian musicians had outlets to promote all forms of music through video in Canada.[100][101] The networks were not just an opportunity for artists to get their videos played—the networks created VideoFACT, a fund to help emerging artists produce their videos.[102]
Rock and roll has usually been seen as a combination of rhythm and blues and country music, a fusion particularly evident in 1950s rockabilly.[3] There has also been cross-pollination throughout the history of both genres; however, the term “country-rock” is used generally to refer to the wave of rock musicians of the late 1960s and early 1970s who began recording rock songs with country themes, vocal styles, and additional instrumentation, most characteristically pedal steel guitars.[1] John Einarson states, that "[f]rom a variety of perspectives and motivations, these musicians either played rock & roll attitude, or added a country feel to rock, or folk, or bluegrass, there was no formula".[4]
Just on radio, the CBC has provided numerous outlets for both major label and independent artists. Any PR rep can attest that getting an artist interviewed on Radio 1’s q can be a major boost to their profile. On Radio 2, there are countless programs airing Canadian music that is unlikely to get much airtime elsewhere. Shows such as Radio 2 Morning and Drive, Vinyl Tap, Tonic, Tempo, and The Signal play established and lesser-known Canadian artists alongside major international acts for a national listenership.

During the mid-1980s, a group of new artists began to emerge who rejected the more polished country-pop sound that had been prominent on radio and the charts, in favor of more, traditional, "back-to-basics" production. Many of the artists during the latter half of the 1980s drew on traditional honky-tonk, bluegrass, folk and western swing. Artists who typified this sound included Travis Tritt, Reba McEntire, George Strait, Keith Whitley, Alan Jackson, Ricky Skaggs, Patty Loveless, Kathy Mattea, Randy Travis, Dwight Yoakam, and The Judds. https://www.youtube.com/watch?v=GVVwOl9eZdA
×