The influence and innovations of Canadian hip hop came to the foreground in Canada when Music videos became an important marketing tool for Canadian musicians, with the debut of MuchMusic in 1984 and MusiquePlus in 1986. Now both English and French Canadian musicians had outlets to promote all forms of music through video in Canada. The networks were not just an opportunity for artists to get their videos played—the networks created VideoFACT, a fund to help emerging artists produce their videos.
The turn of the millennium was a time of incredible nationalism, at least as far as Canadian radio is concerned. The 1971 CRTC rules (30% Canadian content on Canadian radio) finally come into full effect and by the end of the 20th century radio stations would have to play 35% Canadian content. This led to an explosion in the 21st century of Canadian pop musicians dominating the airwaves unlike any era before. In 1996, VideoFACT launched PromoFACT, a funding program to help new artists produce electronic press kits and websites. At about the same time, the CD (cheap to manufacture) replaced the vinyl album and Compact Cassette (expensive to manufacture). Shortly thereafter, the Internet allowed musicians to directly distribute their music, thus bypassing the selection of the old-fashioned "record label". Canada's mainstream music industry has suffered as a result of the internet and the boom of independent music. The drop in annual sales between 1999 - the year that Napster's unauthorized peer-to-peer file sharing service launched - and the end of 2004 was $465 million.
Beginning in 1989, a confluence of events brought an unprecedented commercial boom to country music. The arrival of exceptionally talented artists coincided with new marketing strategies to engage fans, technology that more accurately tracked the popularity of country music, and a political and economic climate that focused attention on the genre. Garth Brooks ("Friends in Low Places") in particular attracted fans with his fusion of neotraditionalist country and stadium rock. Other artists such as Brooks and Dunn ("Boot Scootin' Boogie") also combined conventional country with slick, rock elements, while Lorrie Morgan, Mary Chapin Carpenter, and Kathy Mattea updated neotraditionalist styles.
If Johnny Cash covered one of your songs on his final albums, it automatically meant it embodied some sort of country spirit however musically disguised. Cash, of course, interpreted the title track from this 1999 record the following year on American III: Solitary Man. I See a Darkness is dark, yes. It is gothic without being goth. Yet, its confessional cries and distant, discordant layering (especially on tracks like “Nomadic Revery (All Around)”) are also subversive in a way that honors the subgenre.—Hilary Saunders
Don Messer's Jubilee was a Halifax, Nova Scotia-based country/folk variety television show that was broadcast nationally from 1957 to 1969. In Canada it out-performed The Ed Sullivan Show broadcast from the United States and became the top-rated television show throughout much of the 1960s. Don Messer's Jubilee followed a consistent format throughout its years, beginning with a tune named "Goin' to the Barndance Tonight", followed by fiddle tunes by Messer, songs from some of his "Islanders" including singers Marg Osburne and Charlie Chamberlain, the featured guest performance, and a closing hymn. It ended with "Till We Meet Again".
Though his father was one of the first major superstars of the genre, Hank Williams, Jr. marches to the beat of his own drummer. Much of his early hit output was in a traditional style, such as 1972’s “Eleven Roses,” but it was later southern rock-inspired hits such as “Family Tradition” and “Women I’ve Never Had” that proved that Junior was in a league of his own. Also adding to his legend was his stage show, which inspired a generation -- including Garth Brooks. https://www.youtube.com/watch?v=a1tqAmvaoyE