Still think country music’s all about Rhinestone Cowboys, Stetsons and the Grand Ol’ Opry? Then think again, because for the past five decades or so, country-loving artists of all persuasions have kicked against the Nashville mainstream and joined the broad church we now refer to as either Alternative Country (usually shortened to Alt Country) or simply Americana. In this Top 10, uDiscover rides the range with 10 seminal alt country acts who have thrown everything from rockabilly, folk-rock and punk into their radical, roots-rock stews.
During the mid-1970s, Dolly Parton, a successful mainstream country artist since the late 1960s, mounted a high-profile campaign to cross over to pop music, culminating in her 1977 hit "Here You Come Again", which topped the U.S. country singles chart, and also reached No. 3 on the pop singles charts. Parton's male counterpart, Kenny Rogers, came from the opposite direction, aiming his music at the country charts, after a successful career in pop, rock and folk music with The First Edition, achieving success the same year with "Lucille", which topped the country charts and reached No. 5 on the U.S. pop singles charts, as well as reaching Number 1 on the British all-genre chart. Parton and Rogers would both continue to have success on both country and pop charts simultaneously, well into the 1980s. Artists like Crystal Gayle, Ronnie Milsap and Barbara Mandrell would also find success on the pop charts with their records. In 1975, author Paul Hemphill stated in the Saturday Evening Post, "Country music isn't really country anymore; it is a hybrid of nearly every form of popular music in America."
The turn of the millennium was a time of incredible nationalism, at least as far as Canadian radio is concerned. The 1971 CRTC rules (30% Canadian content on Canadian radio) finally come into full effect and by the end of the 20th century radio stations would have to play 35% Canadian content. This led to an explosion in the 21st century of Canadian pop musicians dominating the airwaves unlike any era before. In 1996, VideoFACT launched PromoFACT, a funding program to help new artists produce electronic press kits and websites. At about the same time, the CD (cheap to manufacture) replaced the vinyl album and Compact Cassette (expensive to manufacture). Shortly thereafter, the Internet allowed musicians to directly distribute their music, thus bypassing the selection of the old-fashioned "record label". Canada's mainstream music industry has suffered as a result of the internet and the boom of independent music. The drop in annual sales between 1999 - the year that Napster's unauthorized peer-to-peer file sharing service launched - and the end of 2004 was $465 million.
Don Messer's Jubilee was a Halifax, Nova Scotia-based country/folk variety television show that was broadcast nationally from 1957 to 1969. In Canada it out-performed The Ed Sullivan Show broadcast from the United States and became the top-rated television show throughout much of the 1960s. Don Messer's Jubilee followed a consistent format throughout its years, beginning with a tune named "Goin' to the Barndance Tonight", followed by fiddle tunes by Messer, songs from some of his "Islanders" including singers Marg Osburne and Charlie Chamberlain, the featured guest performance, and a closing hymn. It ended with "Till We Meet Again".