During the mid-1970s, Dolly Parton, a successful mainstream country artist since the late 1960s, mounted a high-profile campaign to cross over to pop music, culminating in her 1977 hit "Here You Come Again", which topped the U.S. country singles chart, and also reached No. 3 on the pop singles charts. Parton's male counterpart, Kenny Rogers, came from the opposite direction, aiming his music at the country charts, after a successful career in pop, rock and folk music with The First Edition, achieving success the same year with "Lucille", which topped the country charts and reached No. 5 on the U.S. pop singles charts, as well as reaching Number 1 on the British all-genre chart. Parton and Rogers would both continue to have success on both country and pop charts simultaneously, well into the 1980s. Artists like Crystal Gayle, Ronnie Milsap and Barbara Mandrell would also find success on the pop charts with their records. In 1975, author Paul Hemphill stated in the Saturday Evening Post, "Country music isn't really country anymore; it is a hybrid of nearly every form of popular music in America."
By the late 1960s, Western music, in particular the cowboy ballad, was in decline. Relegated to the "country and Western" genre by marketing agencies, popular Western recording stars released albums to only moderate success. Rock-and-roll artists got hit songs, but Western artists also got country hits. The latter was largely limited to Buck Owens, Merle Haggard, and a few other bands. In the process, country and western music as a genre lost most of its southwestern, ranchera, and Tejano musical influences. However the cowboy ballad and honky-tonk music would be resurrected and reinterpreted in the 1970s with the growth in popularity of "outlaw country" music from Texas and Oklahoma.
Just as Loretta Lynn sang about female empowerment in the 1960s, so did Tammy Wynette. The one-time hairdresser turned her marital strife into musical gold via such classics as “Apartment # 9,” “D-I-V-O-R-C-E,” and “Stand By Your Man” –- and that was before she married George Jones. No other female singer sang about heartbreak with as much conviction and power -- influencing generations to come in the process.
Wildly gifted songwriter who flies under the mainstream radar and is beloved by critics and musicians alike? Noticing a pattern here? Ron Sexsmith is another jewel in Canada’s singer-songwriter crown. With his distinctive and charming voice and wonderful melodic sense, he’s gained many famous admirers including Elvis Costello and Elton John. Sexsmith arrived in Toronto by way of St. Catherines and was praised for his songwriting since his self-titled, major label debut in 1995. After crafting 14 albums worth of earnest, guitar pop, Sexsmith developed a cult following despite many of songs becoming mainstream hits for others such as Feist’s ‘Secret Heart’ and Michael Buble’s Whatever It Takes’.
The sixth generation (2000s–present) has seen a certain amount of diversification in regard to country music styles. The influence of rock music in country has become more overt during the late 2000s and early 2010s. Most of the best-selling country songs of this era were in the country pop genre, such as those by Lady Antebellum, Florida Georgia Line, Carrie Underwood and Taylor Swift. Hip-hop also made its mark on country music with the emergence of country rap.
By the end of World War II, "mountaineer" string band music known as bluegrass had emerged when Bill Monroe joined with Lester Flatt and Earl Scruggs, introduced by Roy Acuff at the Grand Ole Opry. That was the ordination of bluegrass music and how Bill Monroe became to be known as the "Father of Country Music." Gospel music, too, remained a popular component of bluegrass and other sorts of country music. Red Foley, the biggest country star following World War II, had one of the first million-selling gospel hits ("Peace in the Valley") and also sang boogie, blues and rockabilly. In the post-war period, country music was called "folk" in the trades, and "hillbilly" within the industry. In 1944, The Billboard replaced the term "hillbilly" with "folk songs and blues," and switched to "country" or "country and Western" in 1949. https://www.youtube.com/watch?v=hyNAvdnZ5Ec