A diminished CBC comes at a great loss to the Canadian music community. For musicians, regardless of genre, there is no media outlet that will provide them the same coverage and audience reach as the CBC. For music fans, it could mean hearing far less homegrown talent at a time when Canada is creating more noteworthy music than ever. Canada has long had a reputation for punching above its weight with regards to exporting music, and the CBC has been a very big part of that success over the decades.
Country music was aided by the U.S. Federal Communications Commission's (FCC) Docket 80–90, which led to a significant expansion of FM radio in the 1980s by adding numerous higher-fidelity FM signals to rural and suburban areas. At this point, country music was mainly heard on rural AM radio stations; the expansion of FM was particularly helpful to country music, which migrated to FM from the AM band as AM became overcome by talk radio (the country music stations that stayed on AM developed the classic country format for the AM audience). At the same time, beautiful music stations already in rural areas began abandoning the format (leading to its effective demise) to adopt country music as well. This wider availability of country music led to producers seeking to polish their product for a wider audience. In 1990, Billboard, which had published a country music chart since the 1940s, changed the methodology it used to compile the chart: singles sales were removed from the methodology, and only airplay on country radio determined a song's place on the chart. https://www.youtube.com/channel/UCfRkrq7xfAiSbWaIKJ2vSHg
Alternative Country refers to country bands that play traditional country but bend the rules slightly. They don't conform to Nashville's hitmaking traditions, nor do they follow the accepted "outlaw" route to notoriety. Instead, alternative country bands work outside of the country industry's spotlight, frequently subverting musical traditions with singer/songwriter and rock & roll lyrical (and musical) aesthetics.
There is the C2C: Country to Country festival held every year, and for many years there was a festival at Wembley Arena, which was broadcast on the BBC, the International Festivals of Country Music, promoted by Mervyn Conn, held at the venue between 1969 and 1991. The shows were later taken into Europe, and featured such stars as Johnny Cash, Dolly Parton, Tammy Wynette, David Allan Coe, Emmylou Harris, Boxcar Willie, Johnny Russell and Jerry Lee Lewis. A handful of country musicians had even greater success in mainstream UK music than they did in the US, despite a certain amount of disdain from the music press. The UK's largest music festival Glastonbury has featured major US country acts in recent years, such as Kenny Rogers in 2013 and Dolly Parton in 2014.
Country pop or soft pop, with roots in the countrypolitan sound, folk music, and soft rock, is a subgenre that first emerged in the 1970s. Although the term first referred to country music songs and artists that crossed over to top 40 radio, country pop acts are now more likely to cross over to adult contemporary music. It started with pop music singers like Glen Campbell, Bobbie Gentry, John Denver, Olivia Newton-John, Anne Murray, B. J. Thomas, The Bellamy Brothers, and Linda Ronstadt having hits on the country charts. Between 1972 and 1975, singer/guitarist John Denver released a series of hugely successful songs blending country and folk-rock musical styles ("Rocky Mountain High", "Sunshine on My Shoulders", "Annie's Song", "Thank God I'm a Country Boy", and "I'm Sorry"), and was named Country Music Entertainer of the Year in 1975. The year before, Olivia Newton-John, an Australian pop singer, won the "Best Female Country Vocal Performance" as well as the Country Music Association's most coveted award for females, "Female Vocalist of the Year". In response George Jones, Tammy Wynette, Jean Shepard and other traditional Nashville country artists dissatisfied with the new trend formed the short-lived "Association of Country Entertainers" in 1974; the ACE soon unraveled in the wake of Jones and Wynette's bitter divorce and Shepard's realization that most others in the industry lacked her passion for the movement.