Tom Roland, from the Country Music Association International, explains country music's global popularity: "In this respect, at least, Country Music listeners around the globe have something in common with those in the United States. In Germany, for instance, Rohrbach identifies three general groups that gravitate to the genre: people intrigued with the American cowboy icon, middle-aged fans who seek an alternative to harder rock music and younger listeners drawn to the pop-influenced sound that underscores many current Country hits." One of the first Americans to perform country music abroad was George Hamilton IV. He was the first country musician to perform in the Soviet Union; he also toured in Australia and the Middle East. He was deemed the "International Ambassador of Country Music" for his contributions to the globalization of country music. Johnny Cash, Emmylou Harris, Keith Urban, and Dwight Yoakam have also made numerous international tours. The Country Music Association undertakes various initiatives to promote country music internationally.
Carrie Underwood was one of several country stars produced by a television series in the 2000s. In addition to Underwood, American Idol launched the careers of Kellie Pickler, Josh Gracin, Bucky Covington, Kristy Lee Cook, Danny Gokey, Lauren Alaina and Scotty McCreery (as well as that of occasional country singer Kelly Clarkson) in the decade, and would continue to launch country careers in the 2010s. The series Nashville Star, while not nearly as successful as Idol, did manage to bring Miranda Lambert, Kacey Musgraves and Chris Young to mainstream success, also launching the careers of lower-profile musicians such as Buddy Jewell, Sean Patrick McGraw, and Canadian musician George Canyon. Can You Duet? produced the duos Steel Magnolia and Joey + Rory. Teen sitcoms also have influenced modern country music; in 2008, actress Jennette McCurdy (best known as the sidekick Sam on the teen sitcom iCarly) released her first single, "So Close", following that with the single "Generation Love" in 2011. Another teen sitcom star, Miley Cyrus (of Hannah Montana), also had a crossover hit in the late 2000s with "The Climb" and another with a duet with her father, Billy Ray Cyrus, with "Ready, Set, Don't Go." Jana Kramer, an actress in the teen drama One Tree Hill, released a country album in 2012 that has produced two hit singles as of 2013. Actresses Hayden Panettiere and Connie Britton began recording country songs as part of their roles in the TV series Nashville.
…launch an entirely new genre, country rock. It charted at number three, but, owing to the comparative simplicity of its lyrics, people questioned whether Dylan remained a cutting-edge artist. Meanwhile, rock’s first bootleg album, The Great White Wonder—containing unreleased, “liberated” Dylan recordings—appeared in independent record stores. Its distribution methods were… https://www.youtube.com/watch?v=t7V6A-cZmmo
Outside of the United States, Canada has the largest country music fan and artist base, something that is to be expected given the two countries' proximity and cultural parallels. Mainstream country music is culturally ingrained in the prairie provinces, the British Columbia Interior, Ontario, and in Atlantic Canada. Celtic traditional music developed in Atlantic Canada in the form of Scottish, Acadian and Irish folk music popular amongst Irish, French and Scottish immigrants to Canada's Atlantic Provinces (Newfoundland, Nova Scotia, New Brunswick, and Prince Edward Island). Like the southern United States and Appalachia, all four regions are of heavy British Isles stock and rural; as such, the development of traditional music in the Maritimes somewhat mirrored the development of country music in the US South and Appalachia. Country and Western music never really developed separately in Canada; however, after its introduction to Canada, following the spread of radio, it developed quite quickly out of the Atlantic Canadian traditional scene. While true Atlantic Canadian traditional music is very Celtic or "sea shanty" in nature, even today, the lines have often been blurred. Certain areas often are viewed as embracing one strain or the other more openly. For example, in Newfoundland the traditional music remains unique and Irish in nature, whereas traditional musicians in other parts of the region may play both genres interchangeably.
In 2010, the group Lady Antebellum won five Grammys, including the coveted Song of the Year and Record of the Year for "Need You Now". A large number of duos and vocal groups emerged on the charts in the 2010s, many of which feature close harmony in the lead vocals. In addition to Lady Antebellum, groups such as Herrick, The Quebe Sisters Band, Little Big Town, The Band Perry, Gloriana, Thompson Square, Eli Young Band, Zac Brown Band and British duo The Shires have emerged to occupy a large portion of the new country artists in the popular scene along with solo singers Kacey Musgraves and Miranda Lambert.