Prior to the development of the gramophone, Canadian songwriters' works were published as sheet music, or in periodicals in local newspapers such as The Montreal Gazette and Toronto Empire. Most recordings purchased by Canadians in the early days of the gramophone were made by American and British performers, behind some of these international hits were Canadian songwriters. Robert Nathaniel Dett (1882–1943) was among the first Black Canadian composers during the early years of the American Society of Composers, Authors and Publishers. His works often appeared among the programs of William Marion Cook's New York syncopated Orchestra. Dett himself performed at Carnegie Hall and at the Boston Symphony Hall as a pianist and choir director. Following quickly on the gramophone's spread came Canada's involvement in the First World War. The war was the catalyst for the writing and recording of large numbers of Canadian-written popular songs, some of which achieved lasting international commercial success. The military during World War I produced official music such as regimental marches and songs as well as utilitarian bugle calls. The soldiers had a repertoire of their own, largely consisting of new, often ribald, lyrics to older tunes.
In the 2010s, "bro-country", a genre noted primarily for its themes on drinking and partying, girls, and pickup trucks became particularly popular. Notable artists associated with this genre are Luke Bryan, Jason Aldean, Blake Shelton, and Florida Georgia Line whose song "Cruise" became the best-selling country song of all time. Research in the mid-2010s suggested that about 45 percent of country's best-selling songs could be considered bro-country, with the top two artists being Luke Bryan and Florida Georgia Line. Albums by bro-country singers also sold very well—in 2013, Luke Bryan's Crash My Party was the third best-selling of all albums in the US, with Florida Georgia Line's Here's to the Good Times at sixth, and Blake Shelton's Based on a True Story at ninth. It is also thought that the popularity of bro-country helped country music to surpass classic rock as the most popular genre in America in 2012. The genre however is controversial as it has been criticized by other country musicians and commentators over its themes and depiction of women, opening up a divide between the older generation of country singers and the younger bro country singers that was described as "civil war" by musicians, critics, and journalists." In 2014, Maddie & Tae's "Girl in a Country Song", addressing many of the controversial bro-country themes, peaked at number one on the Billboard Country Airplay chart.
The influence and innovations of Canadian hip hop came to the foreground in Canada when Music videos became an important marketing tool for Canadian musicians, with the debut of MuchMusic in 1984 and MusiquePlus in 1986. Now both English and French Canadian musicians had outlets to promote all forms of music through video in Canada. The networks were not just an opportunity for artists to get their videos played—the networks created VideoFACT, a fund to help emerging artists produce their videos.
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Borrowing a page from the textbook of Dolly Parton, the former elementary school teacher from Oklahoma became one of the first female artists to sell albums and concert tickets on a level with the male artists. In addition to her music, she helped to shape the format with ground-breaking videos such as “Whoever’s In New England.” Along the way, she built an empire called Starstruck that is one of the biggest success stories the format has ever seen -- for any gender.
Outside its handful of stars, country rock's greatest significance was on artists in other genres, including the Band, Grateful Dead, Creedence Clearwater Revival, the Rolling Stones and George Harrison's solo work. It also played a part in the development of Southern rock, which, although largely derived from blues rock, had a distinct southern lilt, and it paved the way for parts of the alternative country movement. The genre declined in popularity in the late 1970s, but some established artists, including Neil Young, have continued to record country-tinged rock into the twenty-first century. Country rock has survived as a cult force in Texas, where acts including the Flatlanders, Joe Ely, Butch Hancock, Jimmie Dale Gilmore and California-based Richard Brooker, have collaborated and recorded. Other performers have produced occasional recordings in the genre, including Elvis Costello's Almost Blue (1981) and the Robert Plant and Alison Krauss collaboration Raising Sand, which was one of the most commercially successful albums of 2007.
By the end of World War II, "mountaineer" string band music known as bluegrass had emerged when Bill Monroe joined with Lester Flatt and Earl Scruggs, introduced by Roy Acuff at the Grand Ole Opry. That was the ordination of bluegrass music and how Bill Monroe became to be known as the "Father of Country Music." Gospel music, too, remained a popular component of bluegrass and other sorts of country music. Red Foley, the biggest country star following World War II, had one of the first million-selling gospel hits ("Peace in the Valley") and also sang boogie, blues and rockabilly. In the post-war period, country music was called "folk" in the trades, and "hillbilly" within the industry. In 1944, The Billboard replaced the term "hillbilly" with "folk songs and blues," and switched to "country" or "country and Western" in 1949. https://www.youtube.com/watch?v=hyNAvdnZ5Ec