In the 2010s, "bro-country", a genre noted primarily for its themes on drinking and partying, girls, and pickup trucks became particularly popular. Notable artists associated with this genre are Luke Bryan, Jason Aldean, Blake Shelton, and Florida Georgia Line whose song "Cruise" became the best-selling country song of all time. Research in the mid-2010s suggested that about 45 percent of country's best-selling songs could be considered bro-country, with the top two artists being Luke Bryan and Florida Georgia Line. Albums by bro-country singers also sold very well—in 2013, Luke Bryan's Crash My Party was the third best-selling of all albums in the US, with Florida Georgia Line's Here's to the Good Times at sixth, and Blake Shelton's Based on a True Story at ninth. It is also thought that the popularity of bro-country helped country music to surpass classic rock as the most popular genre in America in 2012. The genre however is controversial as it has been criticized by other country musicians and commentators over its themes and depiction of women, opening up a divide between the older generation of country singers and the younger bro country singers that was described as "civil war" by musicians, critics, and journalists." In 2014, Maddie & Tae's "Girl in a Country Song", addressing many of the controversial bro-country themes, peaked at number one on the Billboard Country Airplay chart.
In 1980, a style of "neocountry disco music" was popularized by the film Urban Cowboy, which also included more traditional songs such as "The Devil Went Down to Georgia" by the Charlie Daniels Band. It was during this time that a glut of pop-country crossover artists began appearing on the country charts: former pop stars Bill Medley (of The Righteous Brothers), "England Dan" Seals (of England Dan and John Ford Coley), Tom Jones, and Merrill Osmond (both alone and with some of his brothers; his younger sister Marie Osmond was already an established country star) all recorded significant country hits in the early 1980s. Sales in record stores rocketed to $250 million in 1981; by 1984, 900 radio stations began programming country or neocountry pop full-time. As with most sudden trends, however, by 1984 sales had dropped below 1979 figures.
But commercialization proved a much stronger influence as country music became popular in all sections of the United States after World War II. In 1942 Roy Acuff, one of the most important country singers, co-organized in Nashville the first publishing house for country music. Hank Williams’ meteoric rise to fame in the late 1940s helped establish Nashville as the undisputed centre of country music, with large recording studios and the Grand Ole Opry as its chief performing venue. In the 1950s and ’60s country music became a huge commercial enterprise, with such leading performers as Tex Ritter, Johnny Cash, Tammy Wynette, Buck Owens, Merle Haggard, Patsy Cline, Loretta Lynn, and Charley Pride. Popular singers often recorded songs in a Nashville style, while many country music recordings employed lush orchestral backgrounds.
In the 1990s the term alternative country, paralleling alternative rock, began to be used to describe a diverse group of musicians and singers operating outside the traditions and industry of mainstream country music. Many eschewed the increasingly polished production values and pop sensibilities of the Nashville-dominated industry for a more lo-fi sound, frequently infused with a strong punk and rock and roll aesthetic. Lyrics may be bleak or socially aware, but also more heartfelt and less likely to use the clichés sometimes used by mainstream country musicians. In other respects, the musical styles of artists that fall within this genre often have little in common, ranging from traditional American folk music and bluegrass, through rockabilly and honky-tonk, to music that is indistinguishable from mainstream rock or country. This already broad labeling has been further confused by alternative country artists disavowing the movement, mainstream artists declaring they are part of it, and retroactive claims that past or veteran musicians are alternative country. No Depression, the best-known magazine dedicated to the genre, declared that it covered "alternative-country music (whatever that is)".
But that effectiveness won’t last. Because of funding cuts, the CBC has announced that in addition to the 657 jobs already cut, it will axe another 1,500 jobs by 2020. That is nearly a quarter of its employees. According to a CRTC report released in June 2015, parliamentary funding for CBC Radio, which accounts for virtually its entire budget, has shrunk nearly 20 per cent since 2010. We’ve already seen some of the fallout from this and its impact on the CBC’s music coverage. Following the first round of jobs cuts, Chris Boyce, executive director of Radio and Audio CBC English Services, said there will be cuts to recorded concerts and 12 regional music producers, hosts, and engineers lost their jobs. In addition, the In Tune classical music program was cancelled.
Another subgenre of country music grew out of hardcore honky tonk with elements of Western swing and originated 112 miles (180 km) north-northwest of Los Angeles in Bakersfield, California, where many "Okies" and other Dust Bowl migrants had settled. Influenced by one-time West Coast residents Bob Wills and Lefty Frizzell, by 1966 it was known as the Bakersfield sound. It relied on electric instruments and amplification, in particular the Telecaster electric guitar, more than other subgenres of the country music of the era, and it can be described as having a sharp, hard, driving, no-frills, edgy flavor—hard guitars and honky-tonk harmonies. Leading practitioners of this style were Buck Owens, Merle Haggard, Tommy Collins, Gary Allan, and Wynn Stewart, each of whom had his own style.
Sadly, this could change if this government does not fulfill its promises. Despite the previous federal government's claims to the contrary, the CBC has been very economical. According to a 2011 report, Canada had the third lowest level of per capita funding for a public broadcaster among 18 major western countries. At that time, the CBC's funding was $33 per capita. In the last fiscal year, that dropped to $29 per capita. Considering this, it is very impressive what the CBC has been able to do for Canadian music.
More important than recordings for the growth of country music was broadcast radio. Small radio stations appeared in the larger Southern and Midwestern cities in the 1920s, and many devoted part of their airtime to live or recorded music suited to white rural audiences. Two regular programs of great influence were the “National Barn Dance” from Chicago, begun in 1924, and the “Grand Ole Opry” from Nashville, begun in 1925. The immediate popularity of such programs encouraged more recordings and the appearance of talented musicians from the hills at radio and record studios. Among these were the Carter Family and Jimmie Rodgers, whose performances strongly influenced later musicians. These early recordings were of ballads and country dance tunes and featured the fiddle and guitar as lead instruments over a rhythmic foundation of guitar or banjo. Other instruments occasionally used included Appalachian dulcimer, harmonica, and mandolin; vocals were done either by a single voice or in high close harmony.
In the early 1970s, Jennings fought Nashville for creative control to make his music the way he saw fit. Though he had been a consistent hitmaker for close to a decade by this point, you could hear a difference on such songs as “This Time” and “Are You Sure Hank Done It This Way.” He was called an outlaw, though he tended to rebel against that word as well over the years. Looking back, Jennings simply wanted to be himself –- ranging from covers of such current hits as “Can’t You See” to stunning ballads like “Dreaming My Dreams With You.”
In Ireland, TG4 began a quest for Ireland's next country star called Glór Tíre, translated as "Country Voice". It is now in its sixth season and is one of TG4's most watched TV shows. Over the past ten years country and gospel recording artist James Kilbane has reached multi-platinum success with his mix of Christian and traditional country influenced albums. James Kilbane like many other Irish artists are today working closer with Nashville. A recent success in the Irish arena has been Crystal Swing. In Sweden, Rednex rose to stardom combining country music with electro-pop in the 1990s. In 1994, the group had a worldwide hit with their version of the traditional Southern tune "Cotton-Eyed Joe". Artists popularizing more traditional country music in Sweden have been Ann-Louise Hanson, Hasse Andersson, Kikki Danielsson, Elisabeth Andreassen and Jill Johnson. In Poland an international country music festival, known as Piknik Country, has been organized in Mrągowo in Masuria since 1983. There are more and more country music artists in France. Some of the most important are Liane Edwards, Annabel [fr], Rockie Mountains, Tahiana, and Lili West. French rock and roll superstar Eddy Mitchell is also very inspired by Americana and country music. In the Netherlands there are many artists producing popular country and americana music, which is mostly in the English language, as well as Dutch country and country-like music in Dutch language. The latter is mainly popular on the countrysides in the northern and eastern parts of the Netherlands and is less associated with his American brother, although it sounds sometimes very similar. Well known popular artists mainly performing in English are Waylon, Danny Vera, Ilse DeLange and the band Savannah. The most popular artist in Dutch is Henk Wijngaard.
In the past, country music had an extensive presence, especially on the Canadian national broadcaster, CBC Television. The show Don Messer's Jubilee significantly affected country music in Canada; for instance, it was the program that launched Anne Murray's career. Gordie Tapp's Country Hoedown and its successor, The Tommy Hunter Show, ran for a combined 36 years on the CBC, from 1956 to 1992; in its last nine years on air, the U.S. cable network TNN carried Hunter's show.
1958 saw its first Canadian rock and roll teen idol Paul Anka, who went to New York City where he auditioned for ABC with the song "Diana". This song brought Anka instant stardom as it reached number one on the US Billboard charts. "Diana" has gone on to be one of the best selling 45s in music history. US-born rockabilly pioneer Ronnie Hawkins moved to Canada in 1958, where he became a key player in the Canadian blues and rock scene. The 4th of October was declared "Ronnie Hawkins Day" by the city of Toronto when Hawkins was inducted into Canada's Walk of Fame. He was also inducted into the Canadian Music Industry Hall of Fame and his pioneering contribution to rockabilly has been recognized with induction into the Rockabilly Hall of Fame.
Alternative country, or alternative country rock (sometimes alt-country, insurgent country, or Americana) is a loosely defined subgenre of country music and rock music, which includes acts that differ significantly in style from mainstream country music and pop country music. Alternative country artists are often influenced by alternative rock. However, the term has been used to describe country music bands and artists that have incorporated influences from alternative rock, indie rock, roots rock, bluegrass, neotraditional country, punk rock, rockabilly, punkabilly, honky-tonk, outlaw country, folk rock, indie folk, folk revival, hard rock, R&B, country rock, heartland rock, and Southern rock.
The Prairie provinces, due to their western cowboy and agrarian nature, are the true heartland of Canadian country music. While the Prairies never developed a traditional music culture anything like the Maritimes, the folk music of the Prairies often reflected the cultural origins of the settlers, who were a mix of Scottish, Ukrainian, German and others. For these reasons polkas and Western music were always popular in the region, and with the introduction of the radio, mainstream country music flourished. As the culture of the region is western and frontier in nature, the specific genre of country and western is more popular today in the Prairies than in any other part of the country. No other area of the country embraces all aspects of the culture, from two-step dancing, to the cowboy dress, to rodeos, to the music itself, like the Prairies do. The Atlantic Provinces, on the other hand, produce far more traditional musicians, but they are not usually specifically country in nature, usually bordering more on the folk or Celtic genres.
Rockabilly was most popular with country fans in the 1950s, and 1956 could be called the year of rockabilly in country music. Rockabilly was an early form of rock and roll, an upbeat combination of blues and country music. The number two, three and four songs on Billboard's charts for that year were Elvis Presley, "Heartbreak Hotel"; Johnny Cash, "I Walk the Line"; and Carl Perkins, "Blue Suede Shoes" Thumper Jones (George Jones) Cash and Presley placed songs in the top 5 in 1958 with No. 3 "Guess Things Happen That Way/Come In, Stranger" by Cash, and No. 5 by Presley "Don't/I Beg of You." Presley acknowledged the influence of rhythm and blues artists and his style, saying "The colored folk been singin' and playin' it just the way I'm doin' it now, man for more years than I know." Within a few years, many rockabilly musicians returned to a more mainstream style or had defined their own unique style.
Significantly, however, the style occurred not in a city alive with the values of contemporary art but in Los Angeles, which during the previous decades had attracted many rural Southerners. Moreover, country rock’s rise to prominence paralleled the rise of the big-budget Hollywood recording studio ethic, the desire to compete with London in the effort to make pop recordings of the most highly advanced sonic clarity and detail then imaginable. Country rock had begun by insisting that the sources—and not the means—of popular music were of signal importance. Yet in the end the movement succeeded by adopting the same exacting production techniques pioneered by the Beatles and their producer George Martin.