In the fall of 1985, The New York Times proclaimed traditional country music as “dead.” Just a few months later, this North Carolina native burst upon the scene that owed as much to Lefty and Hank as it did anyone currently on the radio. His Always and Forever album stayed at the top of the Billboard Country Albums chart for an astonishing 43 weeks -– and hit the top 20 on the Billboard 200 long before Soundscan -– unheard of for a traditional-based artist. Randy Travis rewrote the rules for the format – with a pen of classic-inspired ink.
Outside of the United States, Canada has the largest country music fan and artist base, something that is to be expected given the two countries' proximity and cultural parallels. Mainstream country music is culturally ingrained in the prairie provinces, the British Columbia Interior, Ontario, and in Atlantic Canada. Celtic traditional music developed in Atlantic Canada in the form of Scottish, Acadian and Irish folk music popular amongst Irish, French and Scottish immigrants to Canada's Atlantic Provinces (Newfoundland, Nova Scotia, New Brunswick, and Prince Edward Island). Like the southern United States and Appalachia, all four regions are of heavy British Isles stock and rural; as such, the development of traditional music in the Maritimes somewhat mirrored the development of country music in the US South and Appalachia. Country and Western music never really developed separately in Canada; however, after its introduction to Canada, following the spread of radio, it developed quite quickly out of the Atlantic Canadian traditional scene. While true Atlantic Canadian traditional music is very Celtic or "sea shanty" in nature, even today, the lines have often been blurred. Certain areas often are viewed as embracing one strain or the other more openly. For example, in Newfoundland the traditional music remains unique and Irish in nature, whereas traditional musicians in other parts of the region may play both genres interchangeably.
Shania Twain became the best selling female country artist of the decade. This was primarily due to the success of her breakthrough sophomore 1995 album, The Woman in Me, which was certified 12x platinum sold over 20 million copies worldwide and its follow up, 1997's Come On Over, which was certified 20x platinum and sold over 40 million copies. The album became a major worldwide phenomenon and became one of the world's best selling albums of 1998, 1999 and 2000; it also went on to become the best selling country album of all time. Unlike the majority of her contemporaries, Twain enjoyed large international success that had been seen by very few country artists, before or after her. Critics have noted that Twain enjoyed much of her success due to breaking free of traditional country stereotypes and for incorporating elements of rock and pop into her music. In 2002, she released her successful fourth studio album, titled Up!, which was certified 11x platinum and sold over 15 million copies worldwide. Twain has been credited with breaking international boundaries for country music, as well as inspiring many country artists to incorporate different genres into their music in order to attract a wider audience. She is also credited with changing the way in which many female country performers would market themselves, as unlike many before her she used fashion and her sex appeal to get rid of the stereotypical 'honky-tonk' image the majority of country singers had in order to distinguish herself from many female country artists of the time.
The Tamworth Country Music Festival began in 1973 and now attracts up to 100,000 visitors annually. Held in Tamworth, New South Wales (country music capital of Australia), it celebrates the culture and heritage of Australian country music. During the festival the CMAA holds the Country Music Awards of Australia ceremony awarding the Golden Guitar trophies. Other significant country music festivals include the Whittlesea Country Music Festival (near Melbourne) and the Mildura Country Music Festival for "independent" performers during October, and the Canberra Country Music Festival held in the national capital during November.
Everyone knows this crooner outside of Canada for his 80s hard-rocking hits ‘Summer of 69’ and ‘Cuts Like a Knife’ or his heartfelt love ballads that dominated the 90s, ‘(Everything I Do) I Do It For You’ – which still holds the record for longest unbroken run at No. on the UK singles chart – but this Canadian icon and prolific songwriter is so much more than the soundtrack to school dances. With an unmistakable raspy voice and gift for writing incredibly catchy songs, few things are more cherished by Canadians than maple syrup, hockey and Bryan Adam’s ‘Run To You’.
In the 1990s the term alternative country, paralleling alternative rock, began to be used to describe a diverse group of musicians and singers operating outside the traditions and industry of mainstream country music. Many eschewed the increasingly polished production values and pop sensibilities of the Nashville-dominated industry for a more lo-fi sound, frequently infused with a strong punk and rock and roll aesthetic. Lyrics may be bleak or socially aware, but also more heartfelt and less likely to use the clichés sometimes used by mainstream country musicians. In other respects, the musical styles of artists that fall within this genre often have little in common, ranging from traditional American folk music and bluegrass, through rockabilly and honky-tonk, to music that is indistinguishable from mainstream rock or country. This already broad labeling has been further confused by alternative country artists disavowing the movement, mainstream artists declaring they are part of it, and retroactive claims that past or veteran musicians are alternative country. No Depression, the best-known magazine dedicated to the genre, declared that it covered "alternative-country music (whatever that is)".
The Prairie provinces, due to their western cowboy and agrarian nature, are the true heartland of Canadian country music. While the Prairies never developed a traditional music culture anything like the Maritimes, the folk music of the Prairies often reflected the cultural origins of the settlers, who were a mix of Scottish, Ukrainian, German and others. For these reasons polkas and Western music were always popular in the region, and with the introduction of the radio, mainstream country music flourished. As the culture of the region is western and frontier in nature, the specific genre of country and western is more popular today in the Prairies than in any other part of the country. No other area of the country embraces all aspects of the culture, from two-step dancing, to the cowboy dress, to rodeos, to the music itself, like the Prairies do. The Atlantic Provinces, on the other hand, produce far more traditional musicians, but they are not usually specifically country in nature, usually bordering more on the folk or Celtic genres.
By the early 1950s a blend of Western swing, country boogie, and honky tonk was played by most country bands. Western music, influenced by the cowboy ballads and Tejano music rhythms of the southwestern U.S. and northern Mexico, reached its peak in popularity in the late 1950s, most notably with the song "El Paso", first recorded by Marty Robbins in September 1959. In 1953, the first all-country radio station was established in Lubbock, Texas. The country music scene largely kept the music of the folk revival and folk rock at a distance, despite the similarity in instrumentation and origins (see, for instance, The Byrds' negative reception during their appearance on the Grand Ole Opry). The main concern was politics: the folk revival was largely driven by progressive activists, a stark contrast to the culturally conservative audiences of country music. Only a handful of folk artists, such as Burl Ives, John Denver and Canadian musician Gordon Lightfoot, would cross over into country music after the folk revival died out. During the mid-1950s a new style of country music became popular, eventually to be referred to as rockabilly.