In the 2010s, the alt-country genre saw an increase in its critical and commercial popularity, owing to the success of artists such as The Civil Wars, Chris Stapleton, Sturgill Simpson, Jason Isbell, Lydia Loveless and Margo Price. In 2019, Kacey Musgraves - a country artist who had gained a following with indie rock fans and music critics despite minimal airplay on country radio - won the Grammy Award for Album of the Year for her album Golden Hour.
But commercialization proved a much stronger influence as country music became popular in all sections of the United States after World War II. In 1942 Roy Acuff, one of the most important country singers, co-organized in Nashville the first publishing house for country music. Hank Williams’ meteoric rise to fame in the late 1940s helped establish Nashville as the undisputed centre of country music, with large recording studios and the Grand Ole Opry as its chief performing venue. In the 1950s and ’60s country music became a huge commercial enterprise, with such leading performers as Tex Ritter, Johnny Cash, Tammy Wynette, Buck Owens, Merle Haggard, Patsy Cline, Loretta Lynn, and Charley Pride. Popular singers often recorded songs in a Nashville style, while many country music recordings employed lush orchestral backgrounds.
In 1980, a style of "neocountry disco music" was popularized by the film Urban Cowboy, which also included more traditional songs such as "The Devil Went Down to Georgia" by the Charlie Daniels Band. It was during this time that a glut of pop-country crossover artists began appearing on the country charts: former pop stars Bill Medley (of The Righteous Brothers), "England Dan" Seals (of England Dan and John Ford Coley), Tom Jones, and Merrill Osmond (both alone and with some of his brothers; his younger sister Marie Osmond was already an established country star) all recorded significant country hits in the early 1980s. Sales in record stores rocketed to $250 million in 1981; by 1984, 900 radio stations began programming country or neocountry pop full-time. As with most sudden trends, however, by 1984 sales had dropped below 1979 figures.
If Johnny Cash covered one of your songs on his final albums, it automatically meant it embodied some sort of country spirit however musically disguised. Cash, of course, interpreted the title track from this 1999 record the following year on American III: Solitary Man. I See a Darkness is dark, yes. It is gothic without being goth. Yet, its confessional cries and distant, discordant layering (especially on tracks like “Nomadic Revery (All Around)”) are also subversive in a way that honors the subgenre.—Hilary Saunders
Though his father was one of the first major superstars of the genre, Hank Williams, Jr. marches to the beat of his own drummer. Much of his early hit output was in a traditional style, such as 1972’s “Eleven Roses,” but it was later southern rock-inspired hits such as “Family Tradition” and “Women I’ve Never Had” that proved that Junior was in a league of his own. Also adding to his legend was his stage show, which inspired a generation -- including Garth Brooks. https://www.youtube.com/watch?v=a1tqAmvaoyE