Beginning in 1989, a confluence of events brought an unprecedented commercial boom to country music. The arrival of exceptionally talented artists coincided with new marketing strategies to engage fans, technology that more accurately tracked the popularity of country music, and a political and economic climate that focused attention on the genre. Garth Brooks ("Friends in Low Places") in particular attracted fans with his fusion of neotraditionalist country and stadium rock. Other artists such as Brooks and Dunn ("Boot Scootin' Boogie") also combined conventional country with slick, rock elements, while Lorrie Morgan, Mary Chapin Carpenter, and Kathy Mattea updated neotraditionalist styles.
In the 2010s, "bro-country", a genre noted primarily for its themes on drinking and partying, girls, and pickup trucks became particularly popular. Notable artists associated with this genre are Luke Bryan, Jason Aldean, Blake Shelton, and Florida Georgia Line whose song "Cruise" became the best-selling country song of all time. Research in the mid-2010s suggested that about 45 percent of country's best-selling songs could be considered bro-country, with the top two artists being Luke Bryan and Florida Georgia Line. Albums by bro-country singers also sold very well—in 2013, Luke Bryan's Crash My Party was the third best-selling of all albums in the US, with Florida Georgia Line's Here's to the Good Times at sixth, and Blake Shelton's Based on a True Story at ninth. It is also thought that the popularity of bro-country helped country music to surpass classic rock as the most popular genre in America in 2012. The genre however is controversial as it has been criticized by other country musicians and commentators over its themes and depiction of women, opening up a divide between the older generation of country singers and the younger bro country singers that was described as "civil war" by musicians, critics, and journalists." In 2014, Maddie & Tae's "Girl in a Country Song", addressing many of the controversial bro-country themes, peaked at number one on the Billboard Country Airplay chart.
Though his father was one of the first major superstars of the genre, Hank Williams, Jr. marches to the beat of his own drummer. Much of his early hit output was in a traditional style, such as 1972’s “Eleven Roses,” but it was later southern rock-inspired hits such as “Family Tradition” and “Women I’ve Never Had” that proved that Junior was in a league of his own. Also adding to his legend was his stage show, which inspired a generation -- including Garth Brooks. https://www.youtube.com/watch?v=a1tqAmvaoyE
During the great depression in Canada, the majority of people listened to what today would be called swing (Jazz) just as country was starting its roots. The diversity in the evolution of swing dancing in Canada is reflected in its many American names, Jive, Jitterbug and Lindy. Canada's first big band star was Guy Lombardo (1902–1977), who formed his easy listening band, The Royal Canadians, with his brothers and friends. They achieved international success starting in the mid-1920s selling an estimated 250 million phonograph records, and were the first Canadians to have a #1 single on Billboard's top 100. 1932, the first Broadcasting Act was passed by Parliament creating the Canadian Radio Broadcasting Commission. It was to both to regulate all broadcasting and create a new national public radio network. 1936, the Canadian Broadcasting Corporation came into existence, at the time, a million Canadian households had a radio.
Canada's first independent record label Compo Company built a pressing plant (the largest of its day) in 1918 at Lachine, Quebec. Compo was originally created to serve the several American independent record companies such as Okeh Records which wanted to distribute records in Canada. The 1920s saw Canada's first radio stations, this allowed Canadian songwriters to contribute some of the most famous popular music of the early 20th century. Canada's first commercial radio station CFCF (formerly XWA) begins broadcasting regularly scheduled programming in Montreal in 1920, followed by CKAC, Canada's first French language radio station, in 1922. By 1923, there were 34 radio stations in Canada and subsequently proliferated at a remarkable rate, and with them spread the popularity of jazz. Jazz became associated with all things modern, sophisticated, and also decadent.
Years before the term “alt-country” was conceived, something a little uglier and grimier was festering in Nashville. Jason & The Scorchers—led by explosive frontman Jason Ringenberg—released a couple of EPs before dropping their best record Lost & Found in 1985. It’s a punk rock album at heart, but guitarist Warner Hodges has plenty of twangy licks up his sleeve. Songs like “Lost Highway” and “I Really Don’t Want To Know” showed off Ringenberg’s wry sense of humor, while also confounding audiences for being too country for some and too punk rock for others. The band never found any major success early on, however, three decades later Lost & Found proves that Jason & The Scorchers were light years ahead of their time.—Mark Lore
Alt-country is such a hard genre to define that the wonderful music magazine devoted to it proclaimed itself the “alternative-country (whatever that is) bi-monthly.” For our best alt-country albums list, we’ve chosen to focus on albums with significant country elements operating outside of the mainstream country music industry. So country stars we love like Kacey Musgraves and Chris Stapleton didn’t make the cut. Neither did folky Americana acts like Josh Ritter, The Civil Wars or First Aid Kit, though we’re huge fans of all three.
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Folk songs sung in Australia between the 1780s and 1920s, based around such themes as the struggle against government tyranny, or the lives of bushrangers, swagmen, drovers, stockmen and shearers, continue to influence the genre. This strain of Australian country, with lyrics focusing on Australian subjects, is generally known as "bush music" or "bush band music". "Waltzing Matilda", often regarded as Australia's unofficial national anthem, is a quintessential Australian country song, influenced more by British and Irish folk ballads than by American country and western music. The lyrics were composed by the poet Banjo Paterson in 1895. Other popular songs from this tradition include "The Wild Colonial Boy", "Click Go the Shears", "The Queensland Drover" and "The Dying Stockman". Later themes which endure to the present include the experiences of war, of droughts and flooding rains, of Aboriginality and of the railways and trucking routes which link Australia's vast distances. https://www.youtube.com/watch?v=Uj5JQNLFSgA