The early 2000s saw Canadian independent artists continue to expand their audience into the United States and beyond. Mainstream Canadian artists with global recorded contracts such as Nelly Furtado, Avril Lavigne, Michael Bublé, Drake, The Weeknd, and Justin Bieber reached new heights in terms of international success, while dominating the American music charts.
These early styles had coalesced into a genre by the time the Illinois group Uncle Tupelo released their influential debut album No Depression in 1990. The album is widely credited as being the first "alternative country" album, and inspired the name of No Depression magazine, which exclusively covered the new genre. Following Uncle Tupelo's disbanding in 1994, its members formed two significant bands in genre: Wilco and Son Volt. Although Wilco's sound had moved away from country and towards indie rock by the time they released their critically acclaimed album Yankee Hotel Foxtrot in 2002, they have continued to be an influence on later alt-country artists.
Country pop or soft pop, with roots in the countrypolitan sound, folk music, and soft rock, is a subgenre that first emerged in the 1970s. Although the term first referred to country music songs and artists that crossed over to top 40 radio, country pop acts are now more likely to cross over to adult contemporary music. It started with pop music singers like Glen Campbell, Bobbie Gentry, John Denver, Olivia Newton-John, Anne Murray, B. J. Thomas, The Bellamy Brothers, and Linda Ronstadt having hits on the country charts. Between 1972 and 1975, singer/guitarist John Denver released a series of hugely successful songs blending country and folk-rock musical styles ("Rocky Mountain High", "Sunshine on My Shoulders", "Annie's Song", "Thank God I'm a Country Boy", and "I'm Sorry"), and was named Country Music Entertainer of the Year in 1975. The year before, Olivia Newton-John, an Australian pop singer, won the "Best Female Country Vocal Performance" as well as the Country Music Association's most coveted award for females, "Female Vocalist of the Year". In response George Jones, Tammy Wynette, Jean Shepard and other traditional Nashville country artists dissatisfied with the new trend formed the short-lived "Association of Country Entertainers" in 1974; the ACE soon unraveled in the wake of Jones and Wynette's bitter divorce and Shepard's realization that most others in the industry lacked her passion for the movement.
Fourth generation (1970s–1980s) music included outlaw country with roots in the Bakersfield sound, and country pop with roots in the countrypolitan, folk music and soft rock. Between 1972 and 1975 singer/guitarist John Denver released a series of hugely successful songs blending country and folk-rock musical styles. During the early 1980s country artists continued to see their records perform well on the pop charts. In 1980 a style of "neocountry disco music" was popularized. During the mid-1980s a group of new artists began to emerge who rejected the more polished country-pop sound that had been prominent on radio and the charts in favor of more traditional "back-to-basics" production; this neotraditional movement would dominate country music through the late 1980s and was typified by the likes of George Strait. Attempts to combine punk and country were pioneered by Jason and the Scorchers, and in the 1980s Southern Californian cowpunk scene with bands like the Long Ryders and Mojo Nixon.
In 1986, when he broke onto the scene, Whitley's star was somewhat overshadowed by Randy Travis and Dwight Yoakam. But, his second album -- 1988's Don't Close Your Eyes -- helped to establish him as one of the dominant balladeers of his day. Sadly, a long career wasn't meant to be -- as his May 1989 death stilled his voice. But, talk to any singer who has come along since -- such as Tim McGraw, Chris Young, or Alan Jackson, and they will tell you just how deep his influence still runs -- even after 25 years.
In Brazil, a musical genre known as música sertaneja, a very popular genre of music in Brazil, is very similar to American country music, sharing the music's rich history of development in the countryside. In South America, on the last weekend of September, the yearly San Pedro Country Music Festival takes place in the town of San Pedro, Argentina. The festival features bands from different places of Argentina, as well as international artists from Brazil, Uruguay, Chile, Peru and the United States.
In a recording career that spanned over six decades, "The Cherokee Cowboy" possessed a voice that never seemed to age. If anything, his warm crooning tone only got better with time. Price's early hits were textbook performances in the honky-tonk vein, while 1967's "Danny Boy" ushered in a more uptown vibe that he expanded on in hits such as Kris Kristofferson's "For The Good Times." Price also had a keen ear for other talent, giving early jobs to Willie Nelson and Roger Miller, among others.
The September 11 attacks of 2001 and the economic recession helped move country music back into the spotlight. Many country artists, such as Alan Jackson with his ballad on terrorist attacks, "Where Were You (When the World Stopped Turning)", wrote songs that celebrated the military, highlighted the gospel, and emphasized home and family values over wealth. Alt-Country singer Ryan Adams song "New York, New York" pays tribute to New York City, and its popular music video (which was shot 4 days before the attacks) shows Adams playing in front of the Manhattan skyline, Along with several shots of the city. In contrast, more rock-oriented country singers took more direct aim at the attacks' perpetrators; Toby Keith's "The Angry American (Courtesy of the Red, White and Blue)" threatened to "a boot in" the posterior of the enemy, while Charlie Daniels's "This Ain't No Rag, It's a Flag" promised to "hunt" the perpetrators "down like a mad dog hound." These songs gained such recognition that it put country music back into popular culture. The influence of rock music in country has become more overt during the late 2000s and early 2010s as artists like Eric Church, Jason Aldean, and Brantley Gilbert have had success; Aaron Lewis, former frontman for the rock group Staind, had a moderately successful entry into country music in 2011 and 2012. Also rising in the late 2000s and early 2010s was the insertion of rap and spoken-word elements into country songs; artists such as Cowboy Troy and Colt Ford have focused almost exclusively on country rap (also known as hick hop) while other, more mainstream artists (such as Big & Rich and Jason Aldean) have used it on occasion.
The music of Canada has reflected the diverse influences that have shaped the country. Indigenous Peoples, the Irish, British, and the French have all made unique contributions to the musical heritage of Canada. The music has subsequently been heavily influenced by American culture because of the proximity and migration between the two countries. Since French explorer Samuel de Champlain arrived in 1605 and established the first permanent Canadian settlements at Port Royal and Québec in 1608, the country has produced its own composers, musicians and ensembles.
The first American country music video cable channel was The Nashville Network, launched in the early 1980s as a channel devoted to southern culture. In 2000, after it and CMT fell under the same corporate ownership, the channel was stripped of its country format and rebranded as The National Network, then Spike, and finally Paramount Network. TNN was later revived from 2012 to 2013 after Jim Owens Entertainment (the company responsible for prominent TNN hosts Crook & Chase) acquired the trademark and licensed it to Luken Communications; that channel renamed itself Heartland after Luken was embroiled in an unrelated dispute that left the company bankrupt.
Pioneers of a more Americanised popular country music in Australia included Tex Morton (known as "The Father of Australian Country Music") in the 1930s. Author Andrew Smith delivers a through research and engaged view of Tex Morton's life and his impact on the country music scene in Australia in the 1930s and 1940s. Other early stars included Buddy Williams, Shirley Thoms and Smoky Dawson. Buddy Williams (1918–1986) was the first Australian-born to record country music in Australia in the late 1930s and was the pioneer of a distinctly Australian style of country music called the bush ballad that others such as Slim Dusty would make popular in later years. During the Second World War, many of Buddy Williams recording sessions were done whilst on leave from the Army. At the end of the war, Williams would go on to operate some of the largest travelling tent rodeo shows Australia has ever seen.
Don Messer's Jubilee was a Halifax, Nova Scotia-based country/folk variety television show that was broadcast nationally from 1957 to 1969. In Canada it out-performed The Ed Sullivan Show broadcast from the United States and became the top-rated television show throughout much of the 1960s. Don Messer's Jubilee followed a consistent format throughout its years, beginning with a tune named "Goin' to the Barndance Tonight", followed by fiddle tunes by Messer, songs from some of his "Islanders" including singers Marg Osburne and Charlie Chamberlain, the featured guest performance, and a closing hymn. It ended with "Till We Meet Again".