By the end of the 1970s, punk and new wave pushed country rock out of the pop charts and the media limelight. The 1980s saw a resurgence of the genre, more geared to rockabilly force than folk and country balladry. Christened “roots rock,” it yielded underground champions like Nashville’s Jason and the Scorchers, ultimately manifesting itself in the mainstream work of Bruce Springsteen, John Mellencamp, and others. Also by the end of that decade, country music in Nashville had begun to adapt some of the riskier guitar tones and rhythms for its less traditional artists. Elsewhere a new wave of young country rockers, notably Son Volt and Wilco, lumped together under the banner “alternative country” in the 1990s, tried to resurrect the less glitzy side of the movement. But country rock in the most popular sense became a period style, left to evoke the 1970s, a time when artists dressed up deep aesthetic and personal concerns in music that only sounded soft.
Robbie Fulks is an unlikely candidate for country insurgentista. Born in Pennsylvania and cutting his teeth at Gerde’s Folk City, he landed in Chicago where he taught at the Old Town School of Folk Music. Along the way, the songwriting multi-instrumentalist fell under the sway of ‘50s country—and sought to distill the sounds coming from WSM-AM during the day—right down to the talk/jingle-evoking “The Scrapple Song.” Working with the unlikely team of engineer Steve Albini, Buck Owens’ Buckaroo Tom Bromley on steel guitar and Lou Whitney and the Skeletons, Country Love Songs moved from punk fatal (“She Took A Lot of Pills and Died”) to the fiddle-reelin’ (“Every Kind of Music (But Country)”), grief-immersed, steel-drenched and classic country-invoked salve (“The Buck Starts Here”) to unrepentant sin-embracing (“We’ll Burn Together”). Stately, clear and willing to cornpone without schticking it up, Fulks’ rubber cement voices stretches like half truth three hours after curfew.—Holly Gleason
The idea of a band in country music had never really succeeded on a commercial level -- until Alabama kicked in the door in 1980. RCA rolled the dice on them, and it was an investment that paid off quite well –- over 30 No. 1 singles, 75 million in album sales, and the only band (so far) to win the CMA Entertainer of the Year award three times. To further underscore their success story, all of their singles for RCA in the 1980s -– save 1987’s “Tar Top” -- found their way to the pinnacle of the charts.
In the Philippines, country music has found their way into Cordilleran way of life, which often compared Igorot way of life to the American cowboys. Baguio City has a FM station that caters to country music, DZWR 99.9 Country, which is part of the Catholic Media Network. And Bombo Radyo Baguio has a segment on its Sunday slot for Igorot, Ilocano and country music.
American rapper Snoop Dogg performed his first country rap song "My Medicine" in 2008. Famous country rappers include Bubba Sparxxx, Upchurch, Buck 65, Uncle Kracker, Cowboy Troy, Everlast, Colt Ford, Nelly, Big Smo and Kid Rock. Atlanta rapper Young Thug also has performed country music. Lil Nas X helped introduce the related genre of country trap with his viral hit "Old Town Road," which appeared on the top 20 of the country charts its debut week before Billboard controversially pulled the song from the chart; in response, Lil Nas X recut the song with a guest vocal by Billy Ray Cyrus for country audiences.
The sixth generation (2000s–present) has seen a certain amount of diversification in regard to country music styles. The influence of rock music in country has become more overt during the late 2000s and early 2010s. Most of the best-selling country songs of this era were in the country pop genre, such as those by Lady Antebellum, Florida Georgia Line, Carrie Underwood and Taylor Swift. Hip-hop also made its mark on country music with the emergence of country rap.
Lucero is perfectly alt-country—half rock bombast, half country swagger. The Memphis band is a touring machine, amassing devoted fans wherever they go, and 2009’s 1372 Overton Park helped capture that excitement in the studio thanks in large part to its horn section. Like that brassy homage to the band’s hometown of Memphis, Lucero also named 1372 Overton Park after the address of its Memphis loft space.—Hilary Saunders
The first American country music video cable channel was The Nashville Network, launched in the early 1980s as a channel devoted to southern culture. In 2000, after it and CMT fell under the same corporate ownership, the channel was stripped of its country format and rebranded as The National Network, then Spike, and finally Paramount Network. TNN was later revived from 2012 to 2013 after Jim Owens Entertainment (the company responsible for prominent TNN hosts Crook & Chase) acquired the trademark and licensed it to Luken Communications; that channel renamed itself Heartland after Luken was embroiled in an unrelated dispute that left the company bankrupt.
The Tamworth Country Music Festival began in 1973 and now attracts up to 100,000 visitors annually. Held in Tamworth, New South Wales (country music capital of Australia), it celebrates the culture and heritage of Australian country music. During the festival the CMAA holds the Country Music Awards of Australia ceremony awarding the Golden Guitar trophies. Other significant country music festivals include the Whittlesea Country Music Festival (near Melbourne) and the Mildura Country Music Festival for "independent" performers during October, and the Canberra Country Music Festival held in the national capital during November. https://www.youtube.com/watch?v=eYnfhM4KCyw