The American and British counterculture explosion and hippie movement had diverted music to that which was dominated by socially and American politically incisive lyrics by the late 1960s.[90] The music was an attempt to reflect upon the events of the time – civil rights, the war in Vietnam and the rise of feminism.[91] This led to the Canadian government passing Canadian content legislation to help Canadian artists. On January 18, 1971 regulations came into force requiring AM radio stations to devote 30 per cent of their musical selections to Canadian content. Although this was (and still is) controversial, it quite clearly contributed to the development of a nascent Canadian pop star system.[60]
The turn of the millennium was a time of incredible nationalism, at least as far as Canadian radio is concerned.[110] The 1971 CRTC rules (30% Canadian content on Canadian radio)[60] finally come into full effect and by the end of the 20th century radio stations would have to play 35% Canadian content.[111] This led to an explosion in the 21st century of Canadian pop musicians dominating the airwaves unlike any era before.[112] In 1996, VideoFACT launched PromoFACT, a funding program to help new artists produce electronic press kits and websites.[113] At about the same time, the CD (cheap to manufacture) replaced the vinyl album and Compact Cassette (expensive to manufacture).[114] Shortly thereafter, the Internet allowed musicians to directly distribute their music, thus bypassing the selection of the old-fashioned "record label".[7][115] Canada's mainstream music industry has suffered as a result of the internet and the boom of independent music. The drop in annual sales between 1999 - the year that Napster's unauthorized peer-to-peer file sharing service launched[116] - and the end of 2004 was $465 million.[117]
By the end of the 1970s, punk and new wave pushed country rock out of the pop charts and the media limelight. The 1980s saw a resurgence of the genre, more geared to rockabilly force than folk and country balladry. Christened “roots rock,” it yielded underground champions like Nashville’s Jason and the Scorchers, ultimately manifesting itself in the mainstream work of Bruce Springsteen, John Mellencamp, and others. Also by the end of that decade, country music in Nashville had begun to adapt some of the riskier guitar tones and rhythms for its less traditional artists. Elsewhere a new wave of young country rockers, notably Son Volt and Wilco, lumped together under the banner “alternative country” in the 1990s, tried to resurrect the less glitzy side of the movement. But country rock in the most popular sense became a period style, left to evoke the 1970s, a time when artists dressed up deep aesthetic and personal concerns in music that only sounded soft.
For thousands of years, Canada has been inhabited by Indigenous Peoples [Aboriginal peoples in Canada] from a variety of different cultures and of several major linguistic groupings. Each of the Indigenous communities had (and have) their own unique musical traditions. Chanting - singing is widely popular, with many of its performers also using a variety of musical instruments.[9] They used the materials at hand to make their instruments for thousands of years before Europeans immigrated to the new world.[10] They made gourds and animal horns into rattles which were elaborately carved and beautifully painted.[11] In woodland areas, they made horns of birchbark along with drumsticks of carved antlers and wood.[10] Drums were generally made of carved wood and animal hides.[12] These musical instruments provide the background for songs and dances.[12]
After the 1760s, regular concerts became a part of the cultural landscape, as well as a wide variety of dancing. Operatic excerpts began to appear, and before the end of the century Canada had its first home-grown opera.[4] A "Concert Hall" existed in Québec by 1764 and subscription concerts by 1770, given, one may presume, by band players and skilled amateurs.[26] Programs for the Québec and Halifax concerts of the 1790s reveal orchestral and chamber music by Handel, J.C. Bach, Haydn, Mozart and Pleyel.[5] Canada's first two operas were written, ca. 1790 and ca. 1808 by composer, poet, and playwright Joseph Quesnel (1746–1809).[27] The instrument of favour for the lower class was the fiddle. Fiddlers were a fixture in most public drinking establishments.[28] God Save the King/Queen has been sung in Canada since British rule and by the mid-20th century was, along with "O Canada", one of the country's two de facto national anthems.[29][30][31][32]
During the great depression in Canada, the majority of people listened to what today would be called swing (Jazz)[65] just as country was starting its roots.[66] The diversity in the evolution of swing dancing in Canada is reflected in its many American names, Jive, Jitterbug and Lindy. Canada's first big band star was Guy Lombardo (1902–1977), who formed his easy listening band, The Royal Canadians, with his brothers and friends. They achieved international success starting in the mid-1920s selling an estimated 250 million phonograph records, and were the first Canadians to have a #1 single on Billboard's top 100.[67] 1932, the first Broadcasting Act was passed by Parliament creating the Canadian Radio Broadcasting Commission. It was to both to regulate all broadcasting and create a new national public radio network.[60] 1936, the Canadian Broadcasting Corporation came into existence, at the time, a million Canadian households had a radio.[60]
The Tamworth Country Music Festival began in 1973 and now attracts up to 100,000 visitors annually. Held in Tamworth, New South Wales (country music capital of Australia), it celebrates the culture and heritage of Australian country music. During the festival the CMAA holds the Country Music Awards of Australia ceremony awarding the Golden Guitar trophies. Other significant country music festivals include the Whittlesea Country Music Festival (near Melbourne) and the Mildura Country Music Festival for "independent" performers during October, and the Canberra Country Music Festival held in the national capital during November.