The American and British counterculture explosion and hippie movement had diverted music to that which was dominated by socially and American politically incisive lyrics by the late 1960s. The music was an attempt to reflect upon the events of the time – civil rights, the war in Vietnam and the rise of feminism. This led to the Canadian government passing Canadian content legislation to help Canadian artists. On January 18, 1971 regulations came into force requiring AM radio stations to devote 30 per cent of their musical selections to Canadian content. Although this was (and still is) controversial, it quite clearly contributed to the development of a nascent Canadian pop star system.
RCA released his first single in 1965 without the obligatory publicity photo -– unheard of for a new artist. But, Pride was unheard of -- an African-American man singing country music. However, it wasn’t before long that Pride quickly became one of the biggest stars in the format. He won the 1971 Entertainer of the Year award from the CMA, and his sales eclipsed everyone else on the RCA label for a time in the 1970s -– even Elvis Presley.
Alternative country, or alternative country rock (sometimes alt-country, insurgent country, or Americana) is a loosely defined subgenre of country music and rock music, which includes acts that differ significantly in style from mainstream country music and pop country music. Alternative country artists are often influenced by alternative rock. However, the term has been used to describe country music bands and artists that have incorporated influences from alternative rock, indie rock, roots rock, bluegrass, neotraditional country, punk rock, rockabilly, punkabilly, honky-tonk, outlaw country, folk rock, indie folk, folk revival, hard rock, R&B, country rock, heartland rock, and Southern rock.
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Following his Rodney Crowell/John Leventhal-produced Planet of Love – which yielded cuts for George Strait, Lee Ann Womack, Patty Loveless, Mandy Barnett and George Jones, the North Carolina-born Lauderdale seemed more in control of his progressive California-forged traditional country. With songs that were existential (“When The Devil Starts Crying,” “Three Way Conversation” “Run Like You”), Lauderdale—like Gram Parsons before him—created a Cosmic American hybrid that blurred bluegrass, Haggard, Jones, Lefty Frizzell and Ray Price with ethereal metaphors for a new kind of classicism. Producer Dusty Wakeman drew on Lauderdale’s scrappy Palomino Club band—Buddy Miller on guitars and vocals, Dr John Ciambotti on bass, Donald Lindley on drums, Greg Leisz on dobro, electric and steel guitar, Gurf Morlix on 6-string bass, mandolin, electric/acoustic/12-string/steel guitars, Skip Edwards on organ and Tammy Rodgers on mandolin and vocals—to return Truth to the lean sound Lauderdale’d developed playing South California’s post-cowpunk outposts. That the band members would become Americana forces in their own right speaks to the scene around the man who coined the phrase, “Now that’s Americana!”—Holly Gleason
During the mid-1980s, a group of new artists began to emerge who rejected the more polished country-pop sound that had been prominent on radio and the charts, in favor of more, traditional, "back-to-basics" production. Many of the artists during the latter half of the 1980s drew on traditional honky-tonk, bluegrass, folk and western swing. Artists who typified this sound included Travis Tritt, Reba McEntire, George Strait, Keith Whitley, Alan Jackson, Ricky Skaggs, Patty Loveless, Kathy Mattea, Randy Travis, Dwight Yoakam, and The Judds. https://www.youtube.com/watch?v=GVVwOl9eZdA