In the 2010s, the alt-country genre saw an increase in its critical and commercial popularity, owing to the success of artists such as The Civil Wars, Chris Stapleton, Sturgill Simpson, Jason Isbell, Lydia Loveless and Margo Price. In 2019, Kacey Musgraves - a country artist who had gained a following with indie rock fans and music critics despite minimal airplay on country radio - won the Grammy Award for Album of the Year for her album Golden Hour.[98]
By the 1990s, country music had attained crossover success in the pop charts, with artists like James Blundell and James Reyne singing "Way Out West", and country star Kasey Chambers winning the ARIA Award for Best Female Artist in 2000, 2002 and 2004, tying with pop stars Wendy Matthews and Sia for the most wins in that category. Furthermore, Chambers has gone on to win nine ARIA Awards for Best Country Album and, in 2018, became the youngest artist to ever be inducted into the ARIA Hall of Fame. The crossover influence of Australian country is also evident in the music of successful contemporary bands the Waifs and the John Butler Trio. Nick Cave has been heavily influenced by the country artist Johnny Cash. In 2000, Cash, covered Cave's "The Mercy Seat" on the album American III: Solitary Man, seemingly repaying Cave for the compliment he paid by covering Cash's "The Singer" (originally "The Folk Singer") on his Kicking Against the Pricks album. Subsequently, Cave cut a duet with Cash on a version of Hank Williams' "I'm So Lonesome I Could Cry" for Cash's American IV: The Man Comes Around album (2002).[120]
The Prairie provinces, due to their western cowboy and agrarian nature, are the true heartland of Canadian country music.[114] While the Prairies never developed a traditional music culture anything like the Maritimes, the folk music of the Prairies often reflected the cultural origins of the settlers, who were a mix of Scottish, Ukrainian, German and others. For these reasons polkas and Western music were always popular in the region, and with the introduction of the radio, mainstream country music flourished. As the culture of the region is western and frontier in nature, the specific genre of country and western is more popular today in the Prairies than in any other part of the country. No other area of the country embraces all aspects of the culture, from two-step dancing, to the cowboy dress, to rodeos, to the music itself, like the Prairies do. The Atlantic Provinces, on the other hand, produce far more traditional musicians, but they are not usually specifically country in nature, usually bordering more on the folk or Celtic genres.[114]
While rappers like Dream Warriors and K-os were underground upstarts in the 90s to early 2000s, no Canadian artist was able to achieve mainstream popularity until former child-actor-turned-rapper, Drake, put Canada on the hip-hop map – becoming one of the biggest-selling and influential rap stars in the world. From co-founding Canadian record label OVO (October’s Very Own) Sound to coining the city’s unofficial nickname, “The 6”, Drake is Canada’s biggest hypeman. Not only did he use the CN Tower for his Views album art, he even has a tattoo of the iconic Toronto landmark on his arm and helped to introduce fellow Canadian, The Weeknd, to the rest of the world.

Country music gained national television exposure through Ozark Jubilee on ABC-TV and radio from 1955 to 1960 from Springfield, Missouri. The program showcased top stars including several rockabilly artists, some from the Ozarks. As Webb Pierce put it in 1956, "Once upon a time, it was almost impossible to sell country music in a place like New York City. Nowadays, television takes us everywhere, and country music records and sheet music sell as well in large cities as anywhere else."[57] The late 1950s saw the emergence of Buddy Holly, but by the end of the decade, backlash as well as traditional artists such as Ray Price, Marty Robbins, and Johnny Horton began to shift the industry away from the rock n' roll influences of the mid-1950s.
Significantly, however, the style occurred not in a city alive with the values of contemporary art but in Los Angeles, which during the previous decades had attracted many rural Southerners. Moreover, country rock’s rise to prominence paralleled the rise of the big-budget Hollywood recording studio ethic, the desire to compete with London in the effort to make pop recordings of the most highly advanced sonic clarity and detail then imaginable. Country rock had begun by insisting that the sources—and not the means—of popular music were of signal importance. Yet in the end the movement succeeded by adopting the same exacting production techniques pioneered by the Beatles and their producer George Martin.
Canada's music industry is the sixth largest in the world, producing many internationally renowned artists.[6] Canada has developed a music infrastructure, that includes church halls, chamber halls, conservatories, academies, performing arts centres, record companies, radio stations and television music video channels.[7][8] Canada's music broadcasting is regulated by the Canadian Radio-television and Telecommunications Commission (CRTC).[7][8] The Canadian Academy of Recording Arts and Sciences administers Canada's music industry awards, the Juno Awards, which first commenced in 1970.
Alternative Country refers to country bands that play traditional country but bend the rules slightly. They don't conform to Nashville's hitmaking traditions, nor do they follow the accepted "outlaw" route to notoriety. Instead, alternative country bands work outside of the country industry's spotlight, frequently subverting musical traditions with singer/songwriter and rock & roll lyrical (and musical) aesthetics.

Though his father was one of the first major superstars of the genre, Hank Williams, Jr. marches to the beat of his own drummer. Much of his early hit output was in a traditional style, such as 1972’s “Eleven Roses,” but it was later southern rock-inspired hits such as “Family Tradition” and “Women I’ve Never Had” that proved that Junior was in a league of his own. Also adding to his legend was his stage show, which inspired a generation -- including Garth Brooks. https://www.youtube.com/watch?v=a1tqAmvaoyE
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