Beginning in 1989, a confluence of events brought an unprecedented commercial boom to country music. The arrival of exceptionally talented artists coincided with new marketing strategies to engage fans, technology that more accurately tracked the popularity of country music, and a political and economic climate that focused attention on the genre. Garth Brooks ("Friends in Low Places") in particular attracted fans with his fusion of neotraditionalist country and stadium rock. Other artists such as Brooks and Dunn ("Boot Scootin' Boogie") also combined conventional country with slick, rock elements, while Lorrie Morgan, Mary Chapin Carpenter, and Kathy Mattea updated neotraditionalist styles.
All controversy aside, the trio of Natalie Maines, Martie Maguire, and Emily Robison managed to create a musical sound that appealed to a mixture of traditional minded fans, as well as newcomers to the format. In a time period where many artists were starting to sound alike, the Dixie Chicks managed to stay true to their Texas sound –- giving the country format some of its’ most outstanding music of the period.
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Ultimately, country music’s roots lie in the ballads, folk songs, and popular songs of the English, Scots, and Irish settlers of the Appalachians and other parts of the South. In the early 1920s the traditional string-band music of the Southern mountain regions began to be commercially recorded, with Fiddlin’ John Carson garnering the genre’s first hit record in 1923. The vigour and realism of the rural songs, many lyrics of which were rather impersonal narratives of tragedies pointing to a stern Calvinist moral, stood in marked contrast to the often mawkish sentimentality of much of the popular music of the day.