Beginning in 1989, a confluence of events brought an unprecedented commercial boom to country music. The arrival of exceptionally talented artists coincided with new marketing strategies to engage fans, technology that more accurately tracked the popularity of country music, and a political and economic climate that focused attention on the genre. Garth Brooks ("Friends in Low Places") in particular attracted fans with his fusion of neotraditionalist country and stadium rock. Other artists such as Brooks and Dunn ("Boot Scootin' Boogie") also combined conventional country with slick, rock elements, while Lorrie Morgan, Mary Chapin Carpenter, and Kathy Mattea updated neotraditionalist styles.
Hailed by Rolling Stone as “the most important record producer to emerge in the 80s”, Lanois is one of Canada’s distinguished producers-composers and has worked with the likes of Brian Eno (Apollo: Atmospheres And Soundtracks), Peter Gabriel, Bob Dylan, Emmyous Harris and is the man behind U2’s Joshua Tree and The Unforgettable Fire. In his famous studio in Hamilton, Ontario, he produced records for Canadian artists such as Martha and the Muffins and Ian and Sylvia. As a solo artist, the multi-instrumentalist and singer released a string of albums that featured his wonderfully atmospheric textures and poetic songwriting.
Over the past few decades, alternative country music has served as a more exciting option for fans of country music who aren't excited about what the mainstream has to offer. Alt country bands fuse together genres outside of traditional music to create a more diverse sound that retains its country roots, but at the same time, isn't exactly like what's going on. These bands have managed win over fans of other brands of alternative music because of their originality and the accessibility to their sound.
In the 1930s and 1940s, cowboy songs, or Western music, which had been recorded since the 1920s, were popularized by films made in Hollywood. Some of the popular singing cowboys from the era were Gene Autry, the Sons of the Pioneers, and Roy Rogers. Country music and western music were frequently played together on the same radio stations, hence the term country and western music. Cowgirls contributed to the sound in various family groups. Patsy Montana opened the door for female artists with her history-making song "I Want To Be a Cowboy's Sweetheart". This would begin a movement toward opportunities for women to have successful solo careers. Bob Wills was another country musician from the Lower Great Plains who had become very popular as the leader of a "hot string band," and who also appeared in Hollywood westerns. His mix of country and jazz, which started out as dance hall music, would become known as Western swing. Cliff Bruner, Moon Mullican, Milton Brown and Adolph Hofner were other early Western swing pioneers. Spade Cooley and Tex Williams also had very popular bands and appeared in films. At its height, Western swing rivaled the popularity of big band swing music.
By the end of World War II, "mountaineer" string band music known as bluegrass had emerged when Bill Monroe joined with Lester Flatt and Earl Scruggs, introduced by Roy Acuff at the Grand Ole Opry. That was the ordination of bluegrass music and how Bill Monroe became to be known as the "Father of Country Music." Gospel music, too, remained a popular component of bluegrass and other sorts of country music. Red Foley, the biggest country star following World War II, had one of the first million-selling gospel hits ("Peace in the Valley") and also sang boogie, blues and rockabilly. In the post-war period, country music was called "folk" in the trades, and "hillbilly" within the industry. In 1944, The Billboard replaced the term "hillbilly" with "folk songs and blues," and switched to "country" or "country and Western" in 1949. https://www.youtube.com/watch?v=hyNAvdnZ5Ec