The American and British counterculture explosion and hippie movement had diverted music to that which was dominated by socially and American politically incisive lyrics by the late 1960s. The music was an attempt to reflect upon the events of the time – civil rights, the war in Vietnam and the rise of feminism. This led to the Canadian government passing Canadian content legislation to help Canadian artists. On January 18, 1971 regulations came into force requiring AM radio stations to devote 30 per cent of their musical selections to Canadian content. Although this was (and still is) controversial, it quite clearly contributed to the development of a nascent Canadian pop star system.
In the early-mid-1990s, country western music was influenced by the popularity of line dancing. This influence was so great that Chet Atkins was quoted as saying, "The music has gotten pretty bad, I think. It's all that damn line dancing." By the end of the decade, however, at least one line dance choreographer complained that good country line dance music was no longer being released. In contrast, artists such as Don Williams and George Jones who had more or less had consistent chart success through the 1970s and 1980s suddenly had their fortunes fall rapidly around 1991 when the new chart rules took effect.