Other artists had been successful crossing over before Kenny Rogers, but he made it an art form. As a member of the First Edition, several of the band’s pop records crossed over to country, and as a solo artist, he notched some of the biggest hits in both markets from 1977-1987. As a touring artist, he was the first country performer to consistently sell out arenas night after night, with only his recent announcement of retirement bringing that segment of his career to a close.

Canada's first independent record label Compo Company built a pressing plant (the largest of its day) in 1918 at Lachine, Quebec.[56] Compo was originally created to serve the several American independent record companies such as Okeh Records which wanted to distribute records in Canada.[57] The 1920s saw Canada's first radio stations, this allowed Canadian songwriters to contribute some of the most famous popular music of the early 20th century.[58] Canada's first commercial radio station CFCF (formerly XWA) begins broadcasting regularly scheduled programming in Montreal in 1920, followed by CKAC, Canada's first French language radio station, in 1922.[59] By 1923, there were 34 radio stations in Canada[60] and subsequently proliferated at a remarkable rate, and with them spread the popularity of jazz. Jazz became associated with all things modern, sophisticated, and also decadent.[61]
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Described by AllMusic as the "father of country-rock",[76] Gram Parsons' work in the early 1970s was acclaimed for its purity and for his appreciation for aspects of traditional country music.[77] Though his career was cut tragically short by his 1973 death, his legacy was carried on by his protégé and duet partner Emmylou Harris; Harris would release her debut solo in 1975, an amalgamation of country, rock and roll, folk, blues and pop. Subsequent to the initial blending of the two polar opposite genres, other offspring soon resulted, including Southern rock, heartland rock and in more recent years, alternative country. In the decades that followed, artists such as Juice Newton, Alabama, Hank Williams, Jr. (and, to an even greater extent, Hank Williams III), Gary Allan, Shania Twain, Brooks & Dunn, Faith Hill, Garth Brooks, Alan Jackson, Dwight Yoakam, Steve Earle, Dolly Parton, Rosanne Cash and Linda Ronstadt moved country further towards rock influence.
Formed in 2001, when Win Butler, Josh Deu and Régine Chassagne met while at university in Montreal, Arcade Fire went from being local favourites to the toast of the music press in the space of only three albums. Blending baroque pop with harder indie rock sounds, the Canadian outfit gained international fandom with new-classic hits, ‘No Cars Go’ and ‘Wake Up’ and now headline festivals around the world.
Canadian women at the end of the 20th century enjoyed greater international commercial success than ever before.[103] Canadian women set a new pinnacle of success, in terms financial, critical and in their immediate and strong influence on their respective genres.[104] They were the women and daughters who had fought for emancipation and equality a generation before.[104] Like Alanis Morissette and most notable is French-Canadian singer, Celine Dion, who became Canada's best-selling music artist,[105][106] and who, in 2004, received the Chopard Diamond Award from the World Music Awards for surpassing 175 million in album sales, worldwide.[94][107][108][109]
The first American country music video cable channel was The Nashville Network, launched in the early 1980s as a channel devoted to southern culture. In 2000, after it and CMT fell under the same corporate ownership, the channel was stripped of its country format and rebranded as The National Network, then Spike, and finally Paramount Network. TNN was later revived from 2012 to 2013 after Jim Owens Entertainment (the company responsible for prominent TNN hosts Crook & Chase) acquired the trademark and licensed it to Luken Communications; that channel renamed itself Heartland after Luken was embroiled in an unrelated dispute that left the company bankrupt.
The September 11 attacks of 2001 and the economic recession helped move country music back into the spotlight. Many country artists, such as Alan Jackson with his ballad on terrorist attacks, "Where Were You (When the World Stopped Turning)", wrote songs that celebrated the military, highlighted the gospel, and emphasized home and family values over wealth. Alt-Country singer Ryan Adams song "New York, New York" pays tribute to New York City, and its popular music video (which was shot 4 days before the attacks) shows Adams playing in front of the Manhattan skyline, Along with several shots of the city. In contrast, more rock-oriented country singers took more direct aim at the attacks' perpetrators; Toby Keith's "The Angry American (Courtesy of the Red, White and Blue)" threatened to "a boot in" the posterior of the enemy, while Charlie Daniels's "This Ain't No Rag, It's a Flag" promised to "hunt" the perpetrators "down like a mad dog hound." These songs gained such recognition that it put country music back into popular culture.[104] The influence of rock music in country has become more overt during the late 2000s and early 2010s as artists like Eric Church, Jason Aldean, and Brantley Gilbert have had success; Aaron Lewis, former frontman for the rock group Staind, had a moderately successful entry into country music in 2011 and 2012. Also rising in the late 2000s and early 2010s was the insertion of rap and spoken-word elements into country songs; artists such as Cowboy Troy and Colt Ford have focused almost exclusively on country rap (also known as hick hop) while other, more mainstream artists (such as Big & Rich and Jason Aldean) have used it on occasion.

Alternative country, or alternative country rock[1] (sometimes alt-country,[2] insurgent country,[3] or Americana[4]) is a loosely defined subgenre of country music and rock music, which includes acts that differ significantly in style from mainstream country music and pop country music. Alternative country artists are often influenced by alternative rock. However, the term has been used to describe country music bands and artists that have incorporated influences from alternative rock, indie rock, roots rock, bluegrass, neotraditional country, punk rock, rockabilly, punkabilly, honky-tonk, outlaw country, folk rock, indie folk, folk revival, hard rock, R&B, country rock, heartland rock, and Southern rock.
All controversy aside, the trio of Natalie Maines, Martie Maguire, and Emily Robison managed to create a musical sound that appealed to a mixture of traditional minded fans, as well as newcomers to the format. In a time period where many artists were starting to sound alike, the Dixie Chicks managed to stay true to their Texas sound –- giving the country format some of its’ most outstanding music of the period.
Hailed by Rolling Stone as “the most important record producer to emerge in the 80s”, Lanois is one of Canada’s distinguished producers-composers and has worked with the likes of Brian Eno (Apollo: Atmospheres And Soundtracks), Peter Gabriel, Bob Dylan, Emmyous Harris and is the man behind U2’s Joshua Tree and The Unforgettable Fire. In his famous studio in Hamilton, Ontario, he produced records for Canadian artists such as Martha and the Muffins and Ian and Sylvia. As a solo artist, the multi-instrumentalist and singer released a string of albums that featured his wonderfully atmospheric textures and poetic songwriting. https://www.youtube.com/watch?v=Sx8igsV3YgM
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