Beginning in 1989, a confluence of events brought an unprecedented commercial boom to country music. The arrival of exceptionally talented artists coincided with new marketing strategies to engage fans, technology that more accurately tracked the popularity of country music, and a political and economic climate that focused attention on the genre. Garth Brooks ("Friends in Low Places") in particular attracted fans with his fusion of neotraditionalist country and stadium rock. Other artists such as Brooks and Dunn ("Boot Scootin' Boogie") also combined conventional country with slick, rock elements, while Lorrie Morgan, Mary Chapin Carpenter, and Kathy Mattea updated neotraditionalist styles.
The most successful British country music act of the 21st century are Ward Thomas and the Shires. In 2015, the Shires' album Brave, became the first UK country act ever to chart in the Top 10 of the UK Albums Chart and they became the first UK country act to receive an award from the American Country Music Association. In 2016, Ward Thomas then became the first UK country act to hit number 1 in the UK Albums Chart with their album Cartwheels.
In the 2010s, "bro-country", a genre noted primarily for its themes on drinking and partying, girls, and pickup trucks became particularly popular. Notable artists associated with this genre are Luke Bryan, Jason Aldean, Blake Shelton, and Florida Georgia Line whose song "Cruise" became the best-selling country song of all time. Research in the mid-2010s suggested that about 45 percent of country's best-selling songs could be considered bro-country, with the top two artists being Luke Bryan and Florida Georgia Line. Albums by bro-country singers also sold very well—in 2013, Luke Bryan's Crash My Party was the third best-selling of all albums in the US, with Florida Georgia Line's Here's to the Good Times at sixth, and Blake Shelton's Based on a True Story at ninth. It is also thought that the popularity of bro-country helped country music to surpass classic rock as the most popular genre in America in 2012. The genre however is controversial as it has been criticized by other country musicians and commentators over its themes and depiction of women, opening up a divide between the older generation of country singers and the younger bro country singers that was described as "civil war" by musicians, critics, and journalists." In 2014, Maddie & Tae's "Girl in a Country Song", addressing many of the controversial bro-country themes, peaked at number one on the Billboard Country Airplay chart.
Prior to the development of the gramophone, Canadian songwriters' works were published as sheet music, or in periodicals in local newspapers such as The Montreal Gazette and Toronto Empire. Most recordings purchased by Canadians in the early days of the gramophone were made by American and British performers, behind some of these international hits were Canadian songwriters. Robert Nathaniel Dett (1882–1943) was among the first Black Canadian composers during the early years of the American Society of Composers, Authors and Publishers. His works often appeared among the programs of William Marion Cook's New York syncopated Orchestra. Dett himself performed at Carnegie Hall and at the Boston Symphony Hall as a pianist and choir director. Following quickly on the gramophone's spread came Canada's involvement in the First World War. The war was the catalyst for the writing and recording of large numbers of Canadian-written popular songs, some of which achieved lasting international commercial success. The military during World War I produced official music such as regimental marches and songs as well as utilitarian bugle calls. The soldiers had a repertoire of their own, largely consisting of new, often ribald, lyrics to older tunes.
With titles like “encyclopaedia of popular music” and a “roving troubadour”, this renowned Canadian folksinger is considered one of the country’s most talented and underrated songwriters. With a meticulous gift for lyricism and innovative folk style, Al Tuck came to prominence during the Halifax pop explosion of the mid-’90s. While originally from Prince Edward Island, Tuck is now considered one of Halifax’s own and is something of a musician’s musician, thanks to a stellar set of eight studio albums including his excellent early releases, Arhoolie and Brave Last Days.
Dylan's lead was also followed by the Byrds, who were joined by Gram Parsons in 1968. Parsons had mixed country with rock, blues and folk to create what he called "Cosmic American Music". Earlier in the year Parsons had released Safe at Home (although the principal recording for the album had taken place in mid-1967) with the International Submarine Band, which made extensive use of pedal steel and is seen by some as the first true country-rock album. The result of Parsons' brief tenure in the Byrds was Sweetheart of the Rodeo (1968), generally considered one of the finest and most influential recordings in the genre. The Byrds continued for a brief period in the same vein, but Parsons left soon after the album was released to be joined by another ex-Byrds member Chris Hillman in forming the Flying Burrito Brothers. Over the next two years they recorded the albums The Gilded Palace of Sin (1969) and Burrito Deluxe (1970), which helped establish the respectability and parameters of the genre, before Parsons departed to pursue a solo career.
The Kentucky band’s sprawling major-label debut did nothing to alter the independent spirit of singer-songwriter Jim James and his cohorts. The country-rock base retained elements of Memphis soul, classic ’70s rock and neo-psychedelic sounds, all drenched in salubrious washes of reverb. Besides, nothing says complete artistic freedom like 12 songs that average six minutes in length, many of which were recorded in a grain silo to give the reverb more reverb. Styles mix wantonly, songs meander but never go quite where you expect them to. What begins as an acoustic-driven folk song (“Magheeta”) morphs into a hard-rocking power ballad; a funkified homage to R&B clubs (“Dance Floors”) becomes an Exile on Main Street-era block party, powered by a propulsive horn section straight out of “Tumbling Dice”; and the minor-key melancholia of Neil Young’s Crazy Horse epics (think “Cortez the Killer”) forms the backbone of “Run Through” until it mutates at the chorus into the early ’80s Manchester sound reminiscent of New Order. Is it alt-country? That’s as good a descriptor as anything else.—John Schact https://www.youtube.com/watch?v=r66QCpscnTA