Other artists had been successful crossing over before Kenny Rogers, but he made it an art form. As a member of the First Edition, several of the band’s pop records crossed over to country, and as a solo artist, he notched some of the biggest hits in both markets from 1977-1987. As a touring artist, he was the first country performer to consistently sell out arenas night after night, with only his recent announcement of retirement bringing that segment of his career to a close.
During the mid-1980s, a group of new artists began to emerge who rejected the more polished country-pop sound that had been prominent on radio and the charts, in favor of more, traditional, "back-to-basics" production. Many of the artists during the latter half of the 1980s drew on traditional honky-tonk, bluegrass, folk and western swing. Artists who typified this sound included Travis Tritt, Reba McEntire, George Strait, Keith Whitley, Alan Jackson, Ricky Skaggs, Patty Loveless, Kathy Mattea, Randy Travis, Dwight Yoakam, and The Judds. https://www.youtube.com/watch?v=GVVwOl9eZdA