Borrowing a page from the textbook of Dolly Parton, the former elementary school teacher from Oklahoma became one of the first female artists to sell albums and concert tickets on a level with the male artists. In addition to her music, she helped to shape the format with ground-breaking videos such as “Whoever’s In New England.” Along the way, she built an empire called Starstruck that is one of the biggest success stories the format has ever seen -- for any gender.
Beginning in 1989, a confluence of events brought an unprecedented commercial boom to country music. The arrival of exceptionally talented artists coincided with new marketing strategies to engage fans, technology that more accurately tracked the popularity of country music, and a political and economic climate that focused attention on the genre. Garth Brooks ("Friends in Low Places") in particular attracted fans with his fusion of neotraditionalist country and stadium rock. Other artists such as Brooks and Dunn ("Boot Scootin' Boogie") also combined conventional country with slick, rock elements, while Lorrie Morgan, Mary Chapin Carpenter, and Kathy Mattea updated neotraditionalist styles.
Shania Twain became the best selling female country artist of the decade. This was primarily due to the success of her breakthrough sophomore 1995 album, The Woman in Me, which was certified 12x platinum sold over 20 million copies worldwide and its follow up, 1997's Come On Over, which was certified 20x platinum and sold over 40 million copies. The album became a major worldwide phenomenon and became one of the world's best selling albums of 1998, 1999 and 2000; it also went on to become the best selling country album of all time. Unlike the majority of her contemporaries, Twain enjoyed large international success that had been seen by very few country artists, before or after her. Critics have noted that Twain enjoyed much of her success due to breaking free of traditional country stereotypes and for incorporating elements of rock and pop into her music. In 2002, she released her successful fourth studio album, titled Up!, which was certified 11x platinum and sold over 15 million copies worldwide. Twain has been credited with breaking international boundaries for country music, as well as inspiring many country artists to incorporate different genres into their music in order to attract a wider audience. She is also credited with changing the way in which many female country performers would market themselves, as unlike many before her she used fashion and her sex appeal to get rid of the stereotypical 'honky-tonk' image the majority of country singers had in order to distinguish herself from many female country artists of the time.
Country musicians began recording boogie in 1939, shortly after it had been played at Carnegie Hall, when Johnny Barfield recorded "Boogie Woogie". The trickle of what was initially called hillbilly boogie, or okie boogie (later to be renamed country boogie), became a flood beginning in late 1945. One notable release from this period was The Delmore Brothers' "Freight Train Boogie", considered to be part of the combined evolution of country music and blues towards rockabilly. In 1948, Arthur "Guitar Boogie" Smith achieved top ten US country chart success with his MGM Records recordings of "Guitar Boogie" and "Banjo Boogie", with the former crossing over to the US pop charts. Other country boogie artists included Moon Mullican, Merrill Moore and Tennessee Ernie Ford. The hillbilly boogie period lasted into the 1950s and remains one of many subgenres of country into the 21st century.
Robbie Fulks is an unlikely candidate for country insurgentista. Born in Pennsylvania and cutting his teeth at Gerde’s Folk City, he landed in Chicago where he taught at the Old Town School of Folk Music. Along the way, the songwriting multi-instrumentalist fell under the sway of ‘50s country—and sought to distill the sounds coming from WSM-AM during the day—right down to the talk/jingle-evoking “The Scrapple Song.” Working with the unlikely team of engineer Steve Albini, Buck Owens’ Buckaroo Tom Bromley on steel guitar and Lou Whitney and the Skeletons, Country Love Songs moved from punk fatal (“She Took A Lot of Pills and Died”) to the fiddle-reelin’ (“Every Kind of Music (But Country)”), grief-immersed, steel-drenched and classic country-invoked salve (“The Buck Starts Here”) to unrepentant sin-embracing (“We’ll Burn Together”). Stately, clear and willing to cornpone without schticking it up, Fulks’ rubber cement voices stretches like half truth three hours after curfew.—Holly Gleason
By the end of World War II, "mountaineer" string band music known as bluegrass had emerged when Bill Monroe joined with Lester Flatt and Earl Scruggs, introduced by Roy Acuff at the Grand Ole Opry. That was the ordination of bluegrass music and how Bill Monroe became to be known as the "Father of Country Music." Gospel music, too, remained a popular component of bluegrass and other sorts of country music. Red Foley, the biggest country star following World War II, had one of the first million-selling gospel hits ("Peace in the Valley") and also sang boogie, blues and rockabilly. In the post-war period, country music was called "folk" in the trades, and "hillbilly" within the industry. In 1944, The Billboard replaced the term "hillbilly" with "folk songs and blues," and switched to "country" or "country and Western" in 1949. https://www.youtube.com/watch?v=hyNAvdnZ5Ec