By the late 1960s, Western music, in particular the cowboy ballad, was in decline. Relegated to the "country and Western" genre by marketing agencies, popular Western recording stars released albums to only moderate success. Rock-and-roll artists got hit songs, but Western artists also got country hits. The latter was largely limited to Buck Owens, Merle Haggard, and a few other bands. In the process, country and western music as a genre lost most of its southwestern, ranchera, and Tejano musical influences. However the cowboy ballad and honky-tonk music would be resurrected and reinterpreted in the 1970s with the growth in popularity of "outlaw country" music from Texas and Oklahoma.
Country music has enjoyed mainstream exposure and success throughout the '60s and '70s in the United Kingdom. However, this somewhat diminished in the '90s and 2000s. Though, there have been exceptions such as Garth Brooks and Shania Twain in the '90s (particularly the latter) and Taylor Swift, Carrie Underwood, Lady Antebellum and the Dixie Chicks in the 2000s. Crossover hits (in terms of singles and albums) within the country genre are few and far between and have been since the '80s. There are some British country music acts and publications. Although radio stations devoted to country are among the most popular in other Anglophone nations, none of the top 10 most-listened-to stations in the UK are country stations, and national broadcaster BBC Radio does not offer a full-time country station (BBC Radio 2 Country, a "pop-up" station, operated four days each year between 2015 and 2017). The BBC does offer a country show on BBC Radio 2 each week hosted by Bob Harris. UK Country music is overseen by the British Country Music Association.
By the time of Canadian Confederation (1867), songwriting had become a favored means of personal expression across the land. In a society in which most middle-class families now owned a harmonium or piano, and standard education included at least the rudiments of music, the result was often an original song. Such stirrings frequently occurred in response to noteworthy events, and few local or national excitements were allowed to pass without some musical comment.
Country pop or soft pop, with roots in the countrypolitan sound, folk music, and soft rock, is a subgenre that first emerged in the 1970s. Although the term first referred to country music songs and artists that crossed over to top 40 radio, country pop acts are now more likely to cross over to adult contemporary music. It started with pop music singers like Glen Campbell, Bobbie Gentry, John Denver, Olivia Newton-John, Anne Murray, B. J. Thomas, The Bellamy Brothers, and Linda Ronstadt having hits on the country charts. Between 1972 and 1975, singer/guitarist John Denver released a series of hugely successful songs blending country and folk-rock musical styles ("Rocky Mountain High", "Sunshine on My Shoulders", "Annie's Song", "Thank God I'm a Country Boy", and "I'm Sorry"), and was named Country Music Entertainer of the Year in 1975. The year before, Olivia Newton-John, an Australian pop singer, won the "Best Female Country Vocal Performance" as well as the Country Music Association's most coveted award for females, "Female Vocalist of the Year". In response George Jones, Tammy Wynette, Jean Shepard and other traditional Nashville country artists dissatisfied with the new trend formed the short-lived "Association of Country Entertainers" in 1974; the ACE soon unraveled in the wake of Jones and Wynette's bitter divorce and Shepard's realization that most others in the industry lacked her passion for the movement.
Technically one-half Canadian, Rufus Wainwright is the progeny of Kate McGarrigle (one-half of the signing folk sensation The McGarrigle Sisters) and 60s folk sensation Loudon Wainwright III, along with his sister Martha. The Montreal native got his start singing on the Montreal club circuit before establishing himself as one of the preeminent singer-songwriters of his generation, with the voice of an opera-cum-lounge singer. Even since relocating to the US, he’ll always be “Montreal’s Son”.
While some might argue that Twitty didn’t change the rules of the format like a Haggard or Jones, his influence on the format can’t be understated. From 1968 until his passing in 1993, Twitty charted hit after hit. His 40 No. 1 hits on the Billboard charts was a record that held firm for years until George Strait broke it. From “Hello Darlin” to “Don’t Take It Away,” and all the way through to “She’s Got A Single Thing In Mind,” Twitty was the perfect example of the word evolution.
In 2005, country singer Carrie Underwood rose to fame as the winner of the fourth season of American Idol and has since become one of the most prominent recording artists of 2006 through 2016, with worldwide sales of more than 65 million records and seven Grammy Awards. With her first single, "Inside Your Heaven", Underwood became the only solo country artist to have a #1 hit on the Billboard Hot 100 chart in the 2000–2009 decade and also broke Billboard chart history as the first country music artist ever to debut at No. 1 on the Hot 100. Underwood's debut album, Some Hearts, became the best-selling solo female debut album in country music history, the fastest-selling debut country album in the history of the SoundScan era and the best-selling country album of the last 10 years, being ranked by Billboard as the #1 Country Album of the 2000–2009 decade. She has also become the female country artist with the most number one hits on the Billboard Hot Country Songs chart in the Nielsen SoundScan era (1991–present), having 14 No. 1s and breaking her own Guinness Book record of ten. In 2007, Underwood won the Grammy Award for Best New Artist, becoming only the second Country artist in history (and the first in a decade) to win it. She also made history by becoming the seventh woman to win Entertainer of the Year at the Academy of Country Music Awards, and the first woman in history to win the award twice, as well as twice consecutively. Time has listed Underwood as one of the 100 most influential people in the world. In 2016, Underwood topped the Country Airplay chart for the 15th time, becoming the female artist with most number ones on that chart.
During the mid-1980s, a group of new artists began to emerge who rejected the more polished country-pop sound that had been prominent on radio and the charts, in favor of more, traditional, "back-to-basics" production. Many of the artists during the latter half of the 1980s drew on traditional honky-tonk, bluegrass, folk and western swing. Artists who typified this sound included Travis Tritt, Reba McEntire, George Strait, Keith Whitley, Alan Jackson, Ricky Skaggs, Patty Loveless, Kathy Mattea, Randy Travis, Dwight Yoakam, and The Judds. https://www.youtube.com/watch?v=GVVwOl9eZdA