Canada's music industry is the sixth largest in the world, producing many internationally renowned artists. Canada has developed a music infrastructure, that includes church halls, chamber halls, conservatories, academies, performing arts centres, record companies, radio stations and television music video channels. Canada's music broadcasting is regulated by the Canadian Radio-television and Telecommunications Commission (CRTC). The Canadian Academy of Recording Arts and Sciences administers Canada's music industry awards, the Juno Awards, which first commenced in 1970.
In the 1990s the term alternative country, paralleling alternative rock, began to be used to describe a diverse group of musicians and singers operating outside the traditions and industry of mainstream country music. Many eschewed the increasingly polished production values and pop sensibilities of the Nashville-dominated industry for a more lo-fi sound, frequently infused with a strong punk and rock and roll aesthetic. Lyrics may be bleak or socially aware, but also more heartfelt and less likely to use the clichés sometimes used by mainstream country musicians. In other respects, the musical styles of artists that fall within this genre often have little in common, ranging from traditional American folk music and bluegrass, through rockabilly and honky-tonk, to music that is indistinguishable from mainstream rock or country. This already broad labeling has been further confused by alternative country artists disavowing the movement, mainstream artists declaring they are part of it, and retroactive claims that past or veteran musicians are alternative country. No Depression, the best-known magazine dedicated to the genre, declared that it covered "alternative-country music (whatever that is)".
Shania Twain became the best selling female country artist of the decade. This was primarily due to the success of her breakthrough sophomore 1995 album, The Woman in Me, which was certified 12x platinum sold over 20 million copies worldwide and its follow up, 1997's Come On Over, which was certified 20x platinum and sold over 40 million copies. The album became a major worldwide phenomenon and became one of the world's best selling albums of 1998, 1999 and 2000; it also went on to become the best selling country album of all time. Unlike the majority of her contemporaries, Twain enjoyed large international success that had been seen by very few country artists, before or after her. Critics have noted that Twain enjoyed much of her success due to breaking free of traditional country stereotypes and for incorporating elements of rock and pop into her music. In 2002, she released her successful fourth studio album, titled Up!, which was certified 11x platinum and sold over 15 million copies worldwide. Twain has been credited with breaking international boundaries for country music, as well as inspiring many country artists to incorporate different genres into their music in order to attract a wider audience. She is also credited with changing the way in which many female country performers would market themselves, as unlike many before her she used fashion and her sex appeal to get rid of the stereotypical 'honky-tonk' image the majority of country singers had in order to distinguish herself from many female country artists of the time.
Many traditional country artists are present in eastern and western Canada. They make common use of fiddle and pedal steel guitar styles. Some notable Canadian country artists include Shania Twain, Anne Murray, k.d. lang, Gordon Lightfoot, Buffy Sainte-Marie, George Canyon, Blue Rodeo, Tommy Hunter, Rita MacNeil, Stompin' Tom Connors, Stan Rogers, Ronnie Prophet, Carroll Baker, The Rankin Family, Ian Tyson, Johnny Reid, Paul Brandt, Jason McCoy, George Fox, Carolyn Dawn Johnson, Hank Snow, Don Messer, Wilf Carter, Michelle Wright, Terri Clark, Prairie Oyster, Family Brown, Johnny Mooring, Marg Osburne, Lindsay Ell, Doc Walker, Emerson Drive, The Wilkinsons, Corb Lund and the Hurtin' Albertans, Crystal Shawanda, Dean Brody, Shane Yellowbird, Gord Bamford, Chad Brownlee, The Road Hammers, Rowdy Spurs, Colter Wall and The Higgins.
Significantly, however, the style occurred not in a city alive with the values of contemporary art but in Los Angeles, which during the previous decades had attracted many rural Southerners. Moreover, country rock’s rise to prominence paralleled the rise of the big-budget Hollywood recording studio ethic, the desire to compete with London in the effort to make pop recordings of the most highly advanced sonic clarity and detail then imaginable. Country rock had begun by insisting that the sources—and not the means—of popular music were of signal importance. Yet in the end the movement succeeded by adopting the same exacting production techniques pioneered by the Beatles and their producer George Martin.
Despite the genre's growing popularity in the 1980s, '90s and 2000s, alternative country and neo-traditionalist artists saw minimal support from country radio in those decades, despite strong sales and critical acclaim for albums such as the soundtrack to the 2000 film O Brother, Where Art Thou?. In 1987, The Beat Farmers gained airplay on country music stations with their song "Make It Last", but the single was pulled from the format when station programmers decreed the band's music was too rock-oriented for their audience. However, some alt-country songs have been crossover hits to mainstream country radio in cover versions by established artists on the format; Lucinda Williams' "Passionate Kisses" was a hit for Mary Chapin Carpenter in 1993, Ryan Adams's "When The Stars Go Blue" was a hit for Tim McGraw in 2007, and Old Crow Medicine Show's "Wagon Wheel" was a hit for Darius Rucker in 2013.
Over the past few decades, alternative country music has served as a more exciting option for fans of country music who aren't excited about what the mainstream has to offer. Alt country bands fuse together genres outside of traditional music to create a more diverse sound that retains its country roots, but at the same time, isn't exactly like what's going on. These bands have managed win over fans of other brands of alternative music because of their originality and the accessibility to their sound.
The Tamworth Country Music Festival began in 1973 and now attracts up to 100,000 visitors annually. Held in Tamworth, New South Wales (country music capital of Australia), it celebrates the culture and heritage of Australian country music. During the festival the CMAA holds the Country Music Awards of Australia ceremony awarding the Golden Guitar trophies. Other significant country music festivals include the Whittlesea Country Music Festival (near Melbourne) and the Mildura Country Music Festival for "independent" performers during October, and the Canberra Country Music Festival held in the national capital during November. https://www.youtube.com/watch?v=eYnfhM4KCyw