Tom Roland, from the Country Music Association International, explains country music's global popularity: "In this respect, at least, Country Music listeners around the globe have something in common with those in the United States. In Germany, for instance, Rohrbach identifies three general groups that gravitate to the genre: people intrigued with the American cowboy icon, middle-aged fans who seek an alternative to harder rock music and younger listeners drawn to the pop-influenced sound that underscores many current Country hits." One of the first Americans to perform country music abroad was George Hamilton IV. He was the first country musician to perform in the Soviet Union; he also toured in Australia and the Middle East. He was deemed the "International Ambassador of Country Music" for his contributions to the globalization of country music. Johnny Cash, Emmylou Harris, Keith Urban, and Dwight Yoakam have also made numerous international tours. The Country Music Association undertakes various initiatives to promote country music internationally.
In the 2010s, the alt-country genre saw an increase in its critical and commercial popularity, owing to the success of artists such as The Civil Wars, Chris Stapleton, Sturgill Simpson, Jason Isbell, Lydia Loveless and Margo Price. In 2019, Kacey Musgraves - a country artist who had gained a following with indie rock fans and music critics despite minimal airplay on country radio - won the Grammy Award for Album of the Year for her album Golden Hour.
Restoring funding for the CBC and allowing it to continue being an incubator of Canadian music is not a controversial policy. A 2014 Nanos Research poll showed that a very large majority of Canadians, 87 per cent, oppose funding cuts to the CBC. Then-candidate Justin Trudeau took note of this and made a promise to reverse funding cuts and even add additional funding for the public broadcaster.
Many traditional country artists are present in eastern and western Canada. They make common use of fiddle and pedal steel guitar styles. Some notable Canadian country artists include Shania Twain, Anne Murray, k.d. lang, Gordon Lightfoot, Buffy Sainte-Marie, George Canyon, Blue Rodeo, Tommy Hunter, Rita MacNeil, Stompin' Tom Connors, Stan Rogers, Ronnie Prophet, Carroll Baker, The Rankin Family, Ian Tyson, Johnny Reid, Paul Brandt, Jason McCoy, George Fox, Carolyn Dawn Johnson, Hank Snow, Don Messer, Wilf Carter, Michelle Wright, Terri Clark, Prairie Oyster, Family Brown, Johnny Mooring, Marg Osburne, Lindsay Ell, Doc Walker, Emerson Drive, The Wilkinsons, Corb Lund and the Hurtin' Albertans, Crystal Shawanda, Dean Brody, Shane Yellowbird, Gord Bamford, Chad Brownlee, The Road Hammers, Rowdy Spurs, Colter Wall and The Higgins.
The Standing Committee on Canadian Heritage has released its report on the Copyright Act, making important and timely recommendations to address the growing Value Gap in Canada’s creative industries. The report, titled Shifting Paradigms, is now available on Parliament’s website. The report, based on testimony from dozens of creators and representatives from Canada’s creative industries […]
During the mid-1970s, Dolly Parton, a successful mainstream country artist since the late 1960s, mounted a high-profile campaign to cross over to pop music, culminating in her 1977 hit "Here You Come Again", which topped the U.S. country singles chart, and also reached No. 3 on the pop singles charts. Parton's male counterpart, Kenny Rogers, came from the opposite direction, aiming his music at the country charts, after a successful career in pop, rock and folk music with The First Edition, achieving success the same year with "Lucille", which topped the country charts and reached No. 5 on the U.S. pop singles charts, as well as reaching Number 1 on the British all-genre chart. Parton and Rogers would both continue to have success on both country and pop charts simultaneously, well into the 1980s. Artists like Crystal Gayle, Ronnie Milsap and Barbara Mandrell would also find success on the pop charts with their records. In 1975, author Paul Hemphill stated in the Saturday Evening Post, "Country music isn't really country anymore; it is a hybrid of nearly every form of popular music in America."
Popular contemporary performers of Australian country music include John Williamson (who wrote the iconic "True Blue"), Lee Kernaghan (whose hits include "Boys from the Bush" and "The Outback Club"), Gina Jeffreys, Forever Road and Sara Storer. In the United States, Olivia Newton-John, Sherrié Austin and Keith Urban have attained great success. During her time as a country singer in the 1970s, Newton-John became the first (and to date only) non-American winner of the Country Music Association Award for Female Vocalist of the Year which many considered a controversial decision by the CMA; after starring in the rock-and-roll musical film Grease in 1978, Newton-John (mirroring the character she played in the film) shifted to pop music in the 1980s. Urban is arguably considered the most successful international Australian country star, winning nine CMA Awards, including three Male Vocalist of the Year wins and two wins of the CMA's top honour Entertainer of the Year.