Other artists had been successful crossing over before Kenny Rogers, but he made it an art form. As a member of the First Edition, several of the band’s pop records crossed over to country, and as a solo artist, he notched some of the biggest hits in both markets from 1977-1987. As a touring artist, he was the first country performer to consistently sell out arenas night after night, with only his recent announcement of retirement bringing that segment of his career to a close.

Over the past few decades, alternative country music has served as a more exciting option for fans of country music who aren't excited about what the mainstream has to offer. Alt country bands fuse together genres outside of traditional music to create a more diverse sound that retains its country roots, but at the same time, isn't exactly like what's going on. These bands have managed win over fans of other brands of alternative music because of their originality and the accessibility to their sound.


A self-described “torch and twang singer”, k.d. lang was never going to be a traditional country star. With her androgynous looks and tear-in-the-throat vocals that could make a man cry, this Canadian singer-songwriter from Edmonton, Alberta was propelled to fame in the 90s with her breakout album, Ingénue. Since starting out in a Patsy Cline tribute band, Lang was a true country kid with hits like ‘Crying’ and ‘I’m Down to My Last Cigarette’ before finding crossover success with the pop single, ‘Constant Craving’. She also has collaborated with the likes of Roy Orbison, Tony Bennett and even Cline’s former producer, Owen Bradley on 1989’s Shadowland.
The same period saw a concerted effort to recover some of country music’s root values. Mandolin-player Bill Monroe and his string band, the Blue Grass Boys, discarded more recently adopted rhythms and instruments and brought back the lead fiddle and high harmony singing. His banjoist, Earl Scruggs, developed a brilliant three-finger picking style that brought the instrument into a lead position. Their music, with its driving, syncopated rhythms and instrumental virtuosity, took the name “bluegrass” from Monroe’s band.
In 2010, the group Lady Antebellum won five Grammys, including the coveted Song of the Year and Record of the Year for "Need You Now".[100] A large number of duos and vocal groups emerged on the charts in the 2010s, many of which feature close harmony in the lead vocals. In addition to Lady Antebellum, groups such as Herrick, The Quebe Sisters Band, Little Big Town, The Band Perry, Gloriana, Thompson Square, Eli Young Band, Zac Brown Band and British duo The Shires have emerged to occupy a large portion of the new country artists in the popular scene along with solo singers Kacey Musgraves and Miranda Lambert.

The Tamworth Country Music Festival began in 1973 and now attracts up to 100,000 visitors annually. Held in Tamworth, New South Wales (country music capital of Australia), it celebrates the culture and heritage of Australian country music. During the festival the CMAA holds the Country Music Awards of Australia ceremony awarding the Golden Guitar trophies. Other significant country music festivals include the Whittlesea Country Music Festival (near Melbourne) and the Mildura Country Music Festival for "independent" performers during October, and the Canberra Country Music Festival held in the national capital during November. https://www.youtube.com/watch?v=eYnfhM4KCyw
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